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Tips from the Trenches: Maximizing the Shift to All-Virtual Events

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CONTENT LEVEL: Beginner

When

Oct 27, 2020

12:00 - 1:00 PM

Where

Why

CONTENT LEVEL: Beginner
In this panel webinar, you’ll gain best practices and real-world advice from Yes& Events team members, who range from AV specialists and videographers to show flow strategists and script writers.

A few months ago in the wake of the pandemic, the entire meetings and events market became fully virtual—a remarkable shift that happened almost overnight. Rather than cancel or postpone, many Yes& clients decided to give virtual events a shot—and now they’re glad they did. Virtual events give you the opportunity to create an entirely different experience, something designed to exist online. Once you begin thinking this way, you’ll be less frustrated by the limitations and more excited by the opportunities.
Layla Masri Headshot

Speaker

Layla Masri: VP Digital/Innovation, Yes& Events

Former owner and founder of Bean Creative for 22 years, a top DC digital agency. Built #1 apps for PBS KIDS, games for National Geographic, and hundreds of websites and interactive tools for national clients. Layla’s prior work includes PBS, National Geographic, Verizon, Amtrak, and numerous associations and nonprofits such as the Consumer Technology Association, American Association for the Advancement of Science, American Red Cross, and the American Society for Association Executives.

Carmel McDonagh Headshot

Speaker

Carmel McDonagh: VP, Account Management, B2G, Yes& Events

Former CMO of 1105 Media, Inc. providing strategic guidance on brand-building, content development, demand generation and events to leading technology vendors in the B2G and B2B market. 20+ years in the B2B/B2G media space, helping clients grow brand awareness, connect with customers, and win business.

Josh Golden Headshot

Speaker

Josh Golden: SVP, Senior Creative Director, Yes& Events

Director of Creative Services for the Washington Nationals Baseball Club (developing inaugural brand and brand experience). Developed brand experiences for Mechanical Contractors Association of America (2008-2019); Mechanical Service Contractors of America (2010-2019); National Council for Behavioral Health NatCon (2017-2019); National Biodiesel Board (2008-2017); Recreation Vehicle Industry Association (2009-2017); Retail Industry Leaders Association LINK2019, American Society of Association Executives (ASAE) (2007-2019)

Sarah Rassi Headshot

Speaker

Sara Rassi: Director of Account Services, Yes& Events

Account and Program Lead overseeing all aspects of strategy and execution across traditional and digital marketing/communications activities. Sara’s prior work includes branding/events/installations for National Council for Behavioral Health, Soil Health Partnership, American Society for Association Executives, U.S. Army; Integrated Marketing/Comms for FEMA/FloodSmart; Direct Mail/Tele-fundraising for High Museum of Art, Houston Zoo, Boston Symphony Orchestra, Philadelphia Museum of Art.

Investment

AMA Triangle Members: FREE

Non-Member Guests: $15.00

AMA Triangle / Collegiate Student Members: FREE

Student Guests: $5.00

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