The Marketing Pivot Mid-Market Companies Need to Make Today

Featured Speaker:

Karen Albritton: Owner, Thinc Strategy + Secretary, American Marketing Association Board of Directors

Karen is an advisor to CEOs of emerging growth and mid-market companies, counseling them on management and growth strategies.

Prior to her work as a business advisor, Karen spent over 20 years in executive leadership roles with professional services firms including Ketchum, Capstrat and McKinney. In a decade as Capstrat President and then CEO, she helped grow the agency into an award-winning market leader with a driven, client-focused culture. Among her accomplishments at Capstrat are a number of innovations: launching analytics and social media services, building a national healthcare practice and revamping the firm’s digital offerings.  She’s been a part of several acquisitions of privately-held businesses, both as an acquirer and in successful exits.

Karen is active in industry and community service. Current board service includes the American Marketing Association (secretary and ethics committee chair), the Medical Foundation of North Carolina (executive and audit committees), National Association of Corporate Directors-RTP and the International Women’s Forum – Carolinas.

She shares her passion for leadership as a speaker at industry conferences such as the Internet Summit, the AMA Leadership Summit, the Women’s Leadership Conference, National Association for Corporate Directors and the PRSA Counselors Academy Annual Conference. She also speaks to corporate audiences for companies like Credit Suisse, Siemens, Vanderbilt Health and Cotton, Incorporated.

Karen is a Wilson, NC native and graduate of the University of North Carolina at Chapel Hill, where she earned her B.A. degree in Journalism and Political Science. She and her husband live in Emerald Isle, NC with their Yorkie, Jasper.