The Marketing Pivot Mid-Market Companies Need to Make Today

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Jun 9, 2020

1:00 PM - 2:00 PM


This is a webinar event that will be held via Zoom. A Zoom link will be provided in the registration confirmation email.


By attending this webinar, you will learn how to:

  1. Fine-tune your value proposition to compete
  2. Reassess your product mix for what customers want now
  3. Pivot your sales and marketing funnel for the new reality
  4. Adapt to the new rules of digital business development

Retail apocalypse, digital disruption, consumer-generated content, account-based marketing. The rules of selling and marketing have changed dramatically and will keep changing in a post-COVID environment. How can companies keep up, let alone know where to invest their resources? Drawing from the American Marketing Association’s (where Karen is a board member) recently released intellectual agenda, Seven Big Challenges faced by Marketers, Karen explores the trends affecting growth and how mid-market companies can capitalize on those trends to win.

This AMA Triangle Webinar will be conducted via Zoom. A link will be provided in the registration confirmation email. We look forward to seeing you soon!


AMA Triangle Members: Complimentary

Non-Member Guests: $20

AMA Triangle / Collegiate Student Members: Complimentary

Student Guests: $15

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