Tangential Content: Creating Content For Your Brand That Isn’t About Your Brand At All

In this webinar, we’ll explore the concept and practice of Tangential Content Marketing. For many brands, the idea of creating non-branded content that is seemingly unrelated to their product feels either very foreign or very risky.

Go Fish Digital’s proven method of creating fresh, widely interesting content regularly earns their clients organic coverage on sites like CNN, ESPN, and USA Today. This consistent level of coverage isn’t the product of an insider connection, an expensive PR team, or even dumb luck. It’s a tried and true process, the results of which are more than enough to convince even the most skeptical marketer that Tangential Content needs to be part of their toolbox.

This webinar will cover how brands and agencies can leverage tangential, non-branded content marketing for SEO objectives. They’ll start by answering the question of what exactly Tangential Content is and how it effectively builds highly sought-after backlinks. Then they’ll walk through the process of creating a Tangential Content campaign and explore real client case studies, so that each attendee leaves the webinar equipped with the best practices, tools, and processes needed to execute a fruitful Tangential Content campaign.

At the end of this webinar, attendees will understand what kind of Tangential Content is most successful in going viral, have a framework and tools for brainstorming topics for their brand, and know how to get their content picked up organically by major national websites.