May 18, 2020
2:00 PM - 3:00 PM
This is a webinar event that will be held via Zoom. A Zoom link to the webinar will be provided in the registration confirmation email.
By attending this webinar, you will learn:
In this webinar, we’ll explore the concept and practice of Tangential Content Marketing. For many brands, the idea of creating non-branded content that is seemingly unrelated to their product feels either very foreign or very risky.
Go Fish Digital’s proven method of creating fresh, widely interesting content regularly earns their clients organic coverage on sites like CNN, ESPN, and USA Today. This consistent level of coverage isn’t the product of an insider connection, an expensive PR team, or even dumb luck. It’s a tried and true process, the results of which are more than enough to convince even the most skeptical marketer that Tangential Content needs to be part of their toolbox.
This webinar will cover how brands and agencies can leverage tangential, non-branded content marketing for SEO objectives. They’ll start by answering the question of what exactly Tangential Content is and how it effectively builds highly sought-after backlinks. Then they’ll walk through the process of creating a Tangential Content campaign and explore real client case studies, so that each attendee leaves the webinar equipped with the best practices, tools, and processes needed to execute a fruitful Tangential Content campaign.
At the end of this webinar, attendees will understand what kind of Tangential Content is most successful in going viral, have a framework and tools for brainstorming topics for their brand, and know how to get their content picked up organically by major national websites.
This AMA Triangle Webinar will be conducted via Zoom. A link to the webinar will be provided in the registration confirmation email. We look forward to seeing you soon!
Danielle Boone: Director of Project Management @ Go Fish Digital
Danielle Boone is a Director at Go Fish Digital where she specializes in PPC, SEO, content marketing and CRO. With over a decade of marketing know-how, Danielle has become an industry-recognized expert, and has represented Go Fish Digital as a featured speaker at High Five and Confluence Conference. Her client experience ranges from innovating CPC-reducing strategies for La-Z-Boy and Electrolux to boosting the organic market share of Joybird and Empire Today. In addition to her roles at Go Fish Digital, Danielle sits on the board of the Triangle AMA. She is also Google Ads and Analytics certified.
AMA Triangle Members: Complimentary
Non-Member Guests: $20
AMA Triangle / Collegiate Student Members: Complimentary
Student Guests: $15
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