Sep 23, 2021
11:30AM - 1:00PM EST
This event will be hosted virtually online. Login details will be sent upon registration.
Let’s face it: Competition is tougher than ever these days. Competing on price is a loser’s game — just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything is copyable — just ask your favorite ride-share company.
So what’s left? How can we stand out in a crowded marketplace that is constantly evolving?
In this fun and engaging keynote, customer experience coach and former Fortune 500 executive Dan Gingiss will teach the audience how customer experience can be your company’s ultimate differentiator, creating a competitive advantage that cannot be copied. You’ll learn how to: 1) identify the types of experiences people share most often and why; 2) apply an easy, 5-step framework for creating remarkable, shareable experiences 3) see how customer engagement generates increased loyalty; and 4) leverage examples from many other companies across industries that have been successful with these simple, practical, and inexpensive ideas.
Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others.
You’ll walk away from this keynote inspired to go back to work the next day with actionable steps to create a deeper connection with your customers. And Dan Gingiss doesn’t just talk about experience, he creates one for the audience, too!
Dan Gingiss: Author, The Experience Maker
Dan Gingiss is an international keynote speaker and customer
experience coach who believes that a remarkable customer
experience is your best marketing strategy. His 20-year professional
career spanned multiple disciplines including customer experience,
marketing, social media and customer service. He held leadership
positions at McDonald’s, Discover and Humana.
Dan is the author of The Experience Maker: How To Create Remarkable
Experiences That Your Customers Can’t Wait To Share and Winning at
Social Customer Care: How Top Brands Create Engaging Experiences
on Social Media. He also hosts the Experience This! Show podcast
and The Experience Maker Show.
He earned a B.A. in psychology and communications from the
University of Pennsylvania and an M.B.A. in marketing from the
Kellogg School of Management at Northwestern University. Dan is
also a licensed bartender, a pinball wizard, and he once delivered a
pizza to Michael Jordan.
AMA Triangle Members: Free
Non-Member Guests: $15.00
AMA Triangle / Collegiate Student Members: Free
Student Guests: $5.00