Say What?!!: An Intergenerational Marketing Exploration

Marketing is all about focusing on the audiences it is targeting. This is especially true when it comes to marketing to different generations. Boomers, Millennials, Gen X, and Gen Z all have different ways of communicating and preferences on how they like to receive marketing messages.

In this presentation, three marketers, from three different generations, will explore these differences, and how you can learn to be more effective in your marketing to different generations.

Key Takeaways:

In this presentation you will learn:

The definition of Intergenerational Marketing

What marketing means to the different generations

Why is intergenerational marketing important to your brand?

How to market effectively to different generations

Meet Our Speakers:

Adam Sinkus, Co-Founder, Managing Partner, A Purpose Partnership

Adam, is a passionate and creative problem solver with more than a decade of experience in Marketing, Operations, Customer Journeys, and Training. He has worked with some of the largest companies in the US in Technology, Health Insurance, Transportation, and Logistics.

Chuck Hester, Co-Founder, Managing Partner, A Purpose Partnership

Chuck is known as “The MacGyver of Marcom,” helping clients align their marketing communications programs and move to the next level. During his 35 year career, he as worked with numerous small and medium-sized businesses, and was on the iContact executive team that grew the company to $50 million in sales. He is also a LinkedIn speaker and trainer who helps organizations and executives harness the power of LinkedIn.

Chrystal Sills – Partner, Social Media, A Purpose Partnership

Chrystal has more than 15 years of experience creating and executing award-winning social media and digital marketing strategies for industries ranging from tech and construction to clients like US Figure Skating and Stripes Stores.

Chrystal creates content that drives results and enhances brand awareness. She has a proven record of increasing followers, engagement, and reach through social media network platforms and building partnerships with external brand advocates, influencers, and non-profit groups.