Programmatic Ads Workshop Series: What, Why, & How to Improve Your Digital Marketing Mix

Programmatic advertising holds 85% of the display advertising pie and represents approximately $125B USD. Programmatic advertising is the use of automated technology for media buying and selling, as opposed to manual methods of digital advertising (think Madman style!)

The biggest benefits to programmatic media buying include measurability, transparency, and targeting. It utilizes data insights and algorithms to place ads in front of the right user, at the right time, at the right price, with the right message.

In this 2-part hybrid workshop series, you’ll learn how to get started in programmatic advertising and how to identify which technology to partner with. You’ll discover the many targeting capabilities available to you and your clients.

Session 1: September 13th 4PM – 6PM (Virtual)

In Session 1, we’ll cover “What Programmatic Advertising Is and Why It Works” and will walk through:

– What programmatic advertising is and how it differs from manual digital advertising; and

– The many reasons why programmatic advertising is a great choice for your marketing strategy.

Session 2: October 2022 TBA (Hybrid)

In Session 2 titled “How to Leverage Programmatic Advertising to Optimize Your Digital Marketing Spend and ROI”, we will dig into:

– The capabilities and best practices for targeting with programmatic advertising; and

– What and how to measure success in your campaigns and demonstrate ROI.

Don’t miss these informative, hands-on sessions that will improve your digital marketing effectiveness and maximize the ROI of your next advertising program.

Register for the workshop bundle for the best pricing! This discounted bundle is for the entire Programmatic Advertising Workshop Series.