Oct 3, 2022
In the 2nd part of this online workshop series, you’ll learn how to best leverage programmatic advertising, including the many targeting capabilities available to you and your clients.
Programmatic advertising holds 85% of the display advertising pie and represents approximately $125B USD. Programmatic advertising is the use of automated technology for media buying and selling, as opposed to manual methods of digital advertising (think Madman style!)
The biggest benefits to programmatic media buying include measurability, transparency, and targeting. It utilizes data insights and algorithms to place ads in front of the right user, at the right time, at the right price, with the right message.
In this 2-part online workshop series, you’ll learn how to get started in programmatic advertising and how to identify which technology to partner with. You’ll discover the many targeting capabilities available to you and your clients.
October 3 2022 – Virtual
In Session 2 titled “How to Leverage Programmatic Advertising to Optimize Your Digital Marketing Spend and ROI”, we will dive deeper into:
– The capabilities and best practices for targeting with programmatic advertising; and
– What and how to measure success in your campaigns and demonstrate ROI.
Don’t miss this informative, hands-on session that will improve your digital marketing effectiveness and maximize the ROI of your next advertising program.
AMA Triangle Members: $20
Non-Member Guests: $30
AMA Triangle / Collegiate Student Members: $20
Student Guests: $20
Get your ticket for Programmatic Ads Workshop 2: How to Leverage to Optimize Your Digital Marketing Spend (Virtual)Register today!