Practical Ways to Use Data, Analytics and Addressable Media to Drive Growth

New customer acquisition is more important than ever, but competition is fierce. Inflation and other factors are putting the squeeze on all of us. To win in this environment, marketing teams need a step change in performance.

But conventional digital media strategies can deliver only incremental gains. This presentation will demonstrate a smarter approach, using a real-life case study and results.

You’ll learn how to:

• Stretch your media budget with a targeted brand campaign that offers a practical way to measure ROI.
• Orchestrate media and mail targeting to efficiently scale acquisition without sacrificing new customer quality.
• Selectively expand your geographic footprint along the way.

Meet our speaker:

Joe serves as SVP-Strategy & Growth Officer, Data Analytics and head of strategy and delivery for EXL’s marketing services group. He is responsible for EXL’s growth in the healthcare, insurance and financial services markets. Prior to EXL, Joe was with LSC Digital for over 24 years. At LSC, he worked with clients to build a portfolio of data, web technologies, analytics, and campaign execution disciplines. He led teams that built marketing campaigns that led to billions of dollars in impact across Fortune 100 insurance and financial services clients.