Oct 21, 2021
11:30AM - 1:00PM EST
Marketing is no longer only about attracting new customers, but now it is also about attracting top-notch talent, this can be a difficult task for many organizations. However, there is a talent pool that has been left untapped, and organizations that market to this community, will find a group of employees who are natural problem solvers, loyal, and bring a diverse perspective to the table – and that’s people with disabilities.
Hear from John Samuel, who is the Cofounder of Ablr, how you can build a recruitment marketing strategy to build a brand and culture where all people, no matter their ability, want to work, and feel like they belong. He will highlight through his own story of losing his sight, why everything from creating accessible content, building inclusive career pages, and involving your current employees are ways marketers can provide value to their organizations and/or clients.
Not to mention, let’s celebrate with John and the Triangle AMA, National Disability Employment Awareness Month (#NDEAM), and see how we can not only help employers fill their open positions with top talent, but also help create pathways for employment for the roughly 61 million Americans with disabilities!
John Samuel: Co-Founder and CEO, Ablr
At Ablr, John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment, and employment. John’s passion for his work is very personal as he is blind and wants to make sure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID backed crowdfunding platform, where he helped raise capital for startups in emerging markets. John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal’s 40 under 40 award recipient and was selected to the Business Journal’s Influencers: Rising Stars, a national list of 100 young influential business leaders.
He also serves on the Board of Directors of Aravind Eye Foundation, the world’s largest eye care provider, and the United Arts Council of Raleigh and Wake County.
AMA Triangle Members: Free
Non-Member Guests: $15.00
AMA Triangle / Collegiate Student Members: Free
Student Guests: $5.00
Get your ticket for October S3: Marketing to Untapped TalentRegister today!