Negotiation for Marketers: A Simple Yet Powerful Technique to Handle Your Difficult Stakeholders

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Sep 29, 2020

12:00 - 1:00 PM


This is a webinar event that will be held via Zoom. A Zoom link to the webinar will be provided in the registration confirmation email.


CONTENT LEVEL: Beginner/Intermediate

By attending this webinar, you will learn:

  1. What clients really want from you… even when they have trouble communicating.
  2. A simple yet powerful negotiation technique, to say “no” when clients want you to say “yes.”
  3. A key shortcut to gather powerful client intel, to prevent problems before things start.

What if your marketing organization ran smoothly and profitably? It starts by finding ways to satisfy your most-demanding clients. Agency advisor Karl Sakas (@KarlSakas) from Sakas & Company will share a simple yet powerful negotiation technique to make work less stressful, whether you work with external or internal marketing clients.

Karl has worked with hundreds of clients over the past 20 years. He’s worked at agencies, in-house, and as a freelancer. His clients have included small businesses, large corporations, non-profits, and even an Olympic athlete. Today, he works exclusively with digital agency owners.

His engaging webinar includes Q&A time to answer your questions about how to get what you want from your clients. Thanks to AMA Triangle, you’ll head back to work with plenty of concrete ideas to make your job easier immediately!


This AMA Triangle Webinar will be conducted via Zoom. A link to the webinar will be provided in the registration confirmation email. We look forward to seeing you soon!


AMA Triangle Members: Complimentary

Non-Member Guests: $15

AMA Triangle / Collegiate Student Members: Complimentary

Student Guests: $5

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