Signature Speaker Series

POSTPONED — date TBD: From Startup to Scale Up: A Fireside Chat with Pendo Marketers

When

Mar 19, 2020

8:30am - 10:30am

Where

(919) 206-4600

Why

Learn how to measure impact, scale budgets and programs, how to balance brand and demand, and how to create engaging brand experiences with passionate communities!

Please note: Due to the ongoing Coronavirus/COVID-19 situation, and in the interest of our community’s and team’s safety, this event has been POSTPONED. We will provide an update when it has been rescheduled. Thank you for your understanding.

Marketing during a period of hypergrowth requires many different skills and orientations that tend to shift and reshuffle as the company scales. What made you successful during one phase is unlikely to be the answer during another. While there is no single, simple formula for high performing marketing teams, there are some recognizable patterns worth sharing.

This fireside chat will include…

Christina Koch — Director of Integrated Campaigns
MJ Jordan — Director of Customer Marketing
Laura Baverman — Director of Communications

All at Pendozers at Pendo, a fast-growing Raleigh-based SaaS company that in September of 2019 reached “unicorn” status, they’ll discuss 10 lessons learned along the way–and, importantly, how these lessons informed different phases of growth. Through a series of anecdotes and examples, they’ll share perspectives on…

how and when to hire
how to measure impact, scale budgets and programs
how to balance brand and demand
how to create thought leadership, engaging brand experiences and passionate communities

Event Agenda

As part of AMA Triangle’s ongoing programming updates, this will be a morning event. Here’s what to expect at the event:

8:30 – 9:00: Arrive, get checked-in, and grab breakfast
9:00 – 9:30: Structured networking with local marketers
9:30 – 10:30: Keynote presentation

Featured Speaker:

Christina Koch: Director of Integrated Campaigns, Pendo

Christina Koch is the Director of Integrated Campaigns at Raleigh-based Pendo, a SaaS company that provides tools to help digital product teams deliver software experiences that users love. Pendo customers include the world’s leading software companies and digital enterprises, including Verizon, LabCorp, BMC, Coupa, Okta, Salesforce, and Zendesk. Founded by product people in 2013 in the heart of Raleigh, Pendo has raised $206m over five rounds of venture funding from Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures. Christina is an analytical and inquisitive marketer with a drive to understand why people do what they do. She is passionate about using data to fuel creativity and drive results, finding fulfillment in cultivating consistent vision, communication and collaboration across teams and organizations to achieve marketing goals. Before Pendo, Christina held a number of marketing roles at Tableau Software, as well as HTC and Rent the Runway.

Thanks to Our Sponsor

This AMA Triangle Signature Speaker Series event is sponsored by Method Savvy.

Investment

Early-Bird Pricing (ends 3/12/2020):

AMA Triangle Members: $30

Non-Member Guests: $45

AMA Triangle / Collegiate Student Members: $10

Student Guests: $20

Regular Pricing (3/13/2020 - 3/18/2020):

AMA Triangle Members: $40

Non-Member Guests: $55

AMA Triangle / Collegiate Student Members: $20

Student Guests: $30

On-Site Registration (day of event):

AMA Triangle Members: $45

Non-Member Guests: $60

AMA Triangle / Collegiate Student Members: $25

Student Guests: $35