Signature Speaker Series

POSTPONED -- date TBD: From Startup to Scale-Up: A Fireside Chat with Pendo Marketers

When

Mar 19, 2020

8:30am - 10:30am

Where

Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617

(919) 206-4600

Why

Learn how to measure impact, scale budgets and programs, how to balance brand and demand, and how to create engaging brand experiences with passionate communities!

Please note: Due to the ongoing Coronavirus/COVID-19 situation, and in the interest of our community’s and team’s safety, this event has been POSTPONED. We will provide an update when it has been rescheduled. Thank you for your understanding.

Marketing during a period of hypergrowth requires many different skills and orientations that tend to shift and reshuffle as the company scales. What made you successful during one phase is unlikely to be the answer during another. While there is no single, simple formula for high performing marketing teams, there are some recognizable patterns worth sharing.

This fireside chat will include…

  • Christina Koch — Director of Integrated Campaigns
  • MJ Jordan — Director of Customer Marketing
  • Laura Baverman — Director of Communications

All at Pendozers at Pendo, a fast-growing Raleigh-based SaaS company that in September of 2019 reached “unicorn” status, they’ll discuss 10 lessons learned along the way–and, importantly, how these lessons informed different phases of growth. Through a series of anecdotes and examples, they’ll share perspectives on…

  • how and when to hire
  • how to measure impact, scale budgets and programs
  • how to balance brand and demand
  • how to create thought leadership, engaging brand experiences and passionate communities

Event Agenda

As part of AMA Triangle’s ongoing programming updates, this will be a morning event. Here’s what to expect at the event:

  • 8:30 – 9:00: Arrive, get checked-in, and grab breakfast
  • 9:00 – 9:30: Structured networking with local marketers
  • 9:30 – 10:30: Keynote presentation

 

Thanks to Our Sponsor

This AMA Triangle Signature Speaker Series event is sponsored by Method Savvy.

Investment

Early-Bird Pricing (ends 3/12/2020):

AMA Triangle Members: $30

Non-Member Guests: $45

AMA Triangle / Collegiate Student Members: $10

Student Guests: $20

Regular Pricing (3/13/2020 - 3/18/2020):

AMA Triangle Members: $40

Non-Member Guests: $55

AMA Triangle / Collegiate Student Members: $20

Student Guests: $30

On-Site Registration (day of event):

AMA Triangle Members: $45

Non-Member Guests: $60

AMA Triangle / Collegiate Student Members: $25

Student Guests: $35

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