Mar 19, 2020
8:30am - 10:30am
Learn how to measure impact, scale budgets and programs, how to balance brand and demand, and how to create engaging brand experiences with passionate communities!
Marketing during a period of hypergrowth requires many different skills and orientations that tend to shift and reshuffle as the company scales. What made you successful during one phase is unlikely to be the answer during another. While there is no single, simple formula for high performing marketing teams, there are some recognizable patterns worth sharing.
This fireside chat will include…
All at Pendozers at Pendo, a fast-growing Raleigh-based SaaS company that in September of 2019 reached “unicorn” status, they’ll discuss 10 lessons learned along the way–and, importantly, how these lessons informed different phases of growth. Through a series of anecdotes and examples, they’ll share perspectives on…
As part of AMA Triangle’s ongoing programming updates, this will be a morning event. Here’s what to expect at the event:
Christina Koch: Director of Integrated Campaigns, Pendo
Christina Koch is the Director of Integrated Campaigns at Raleigh-based Pendo, a SaaS company that provides tools to help digital product teams deliver software experiences that users love. Pendo customers include the world’s leading software companies and digital enterprises, including Verizon, LabCorp, BMC, Coupa, Okta, Salesforce, and Zendesk. Founded by product people in 2013 in the heart of Raleigh, Pendo has raised $206m over five rounds of venture funding from Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures. Christina is an analytical and inquisitive marketer with a drive to understand why people do what they do. She is passionate about using data to fuel creativity and drive results, finding fulfillment in cultivating consistent vision, communication and collaboration across teams and organizations to achieve marketing goals. Before Pendo, Christina held a number of marketing roles at Tableau Software, as well as HTC and Rent the Runway.
This AMA Triangle Signature Speaker Series event is sponsored by Method Savvy.
AMA Triangle Members: $30
Non-Member Guests: $45
AMA Triangle / Collegiate Student Members: $10
Student Guests: $20
AMA Triangle Members: $40
Non-Member Guests: $55
AMA Triangle / Collegiate Student Members: $20
Student Guests: $30
AMA Triangle Members: $45
Non-Member Guests: $60
AMA Triangle / Collegiate Student Members: $25
Student Guests: $35
Get your ticket for POSTPONED — date TBD: From Startup to Scale Up: A Fireside Chat with Pendo MarketersRegister today!