DEI Workshop

DEI Workshop: Multicultural Marketing Strategies

DEI Workshop: Multicultural Marketing Strategies

Register today!
CONTENT LEVEL: Advanced + Intermediate


Mar 2, 2021

4pm - 6pm EST



Learn strategies for hiring, recruiting, managing diverse talent, engaging diverse audiences, and tips for how to create your own strategy.

The Diversity Movement helps organizations integrate diversity, equity, and inclusion strategies into the core of their businesses. By approaching diversity, equity, and inclusion initiatives with a business mindset, The Diversity Movement shows teams how to use DEI practices to drive growth, improve recruiting, and enhance their culture.

Join AMA Triangle, Chris Herndon and Dr. Florence Holland of The Diversity Movement, for the last of our three workshops as we look at case studies demonstrating multicultural marketing strategies and evaluate who is getting it right, and who got it wrong.

“Multicultural Marketing Strategies” will teach attendees marketing-specific strategies for hiring, recruiting, and managing diverse talent, engaging diverse audiences and how to develop your own multicultural marketing strategy for your business.

The Diversity Movement

The Diversity Movement was founded in late 2019 by Jackie FergusonDonald ThompsonKurt MerriweatherSharon Delaney McCloud, and Kaela Kovach-Galton. We started with research and studying other organizations, as well as digging into the true business value of DEI programs. What we found was astounding. DEI goes beyond the obvious benefits to a company’s culture and our society, and actually drives better business results. Companies with diverse management teams typically have 19% higher revenue. Global gross domestic product could increase by 26% if companies diversified their workforces by gender.

Jackie and Don sitting on a couchGiven the clear business advantages of improving DEI, our team wanted to make sure we could share our extensive knowledge and experience with others. We earned our Certified Diversity Executive (CDE) credentials and became North Carolina’s exclusive provider of this certification (along with the Certified Diversity Professional credential) to help others learn how to successfully implement DEI to drive business results.

But we also wanted to help those looking for less-intensive DEI training. TDM’s five-module course, Diversity: Beyond the Checkbox is the result of more than 1,000 hours of research, training, feedback, and testing. It seeks to move modern businesses beyond the simplistic idea of diversity as a checkbox and into a truly inclusive culture that acknowledges and respects each person’s unique perspectives and experiences. It also dives into the detailed business benefits of DEI and how to implement a successful program.

Successful DEI implementation requires research, measurement, strategy, and a voracious appetite for ongoing learning. But the data proves, time and again, that DEI is worth the effort, making a powerful impact on profitability, talent acquisition, employee retention, and team problem solving. It also makes a human impact, helping ensure that every team member has a chance to unlock their best work.


AMA Triangle Members: $20.00

Non-Member Guests: $30.00

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