DEI Workshop: Multicultural Marketing Strategies
Mar 2, 2021
4pm - 6pm EST
Learn strategies for hiring, recruiting, managing diverse talent, engaging diverse audiences, and tips for how to create your own strategy.
The Diversity Movement helps organizations integrate diversity, equity, and inclusion strategies into the core of their businesses. By approaching diversity, equity, and inclusion initiatives with a business mindset, The Diversity Movement shows teams how to use DEI practices to drive growth, improve recruiting, and enhance their culture.
Join AMA Triangle, Chris Herndon and Dr. Florence Holland of The Diversity Movement, for the last of our three workshops as we look at case studies demonstrating multicultural marketing strategies and evaluate who is getting it right, and who got it wrong.
“Multicultural Marketing Strategies” will teach attendees marketing-specific strategies for hiring, recruiting, and managing diverse talent, engaging diverse audiences and how to develop your own multicultural marketing strategy for your business.
Dr. Florence Holland:
Dr. Holland is a visionary leader, bridge builder, dedicated and hardworking professional with more than 15 years of strategic planning and hands-on expertise. She has worked with businesses and led strategic planning around talent development. She also has extensive education experience working with secondary and post-secondary students, securing resources, and implementing effective programs. She has a well-rounded academic background, with practical knowledge of and experience in change management and diversification. Her proven ability to develop solid working relationships with business leaders, campus administrators, faculty and staff, the local community, and various stakeholders helps foster stronger external and internal communications. She brings exceptional interpersonal, analytical, and problem-solving skills to all her roles.
Chris is an executive leader with over 25 years of experience helping organizations better align mission, strategy, and stakeholder engagement in order to achieve sustainable impact. After extended success in the sports and nonprofit sectors, he joined The Diversity Movement to lead strategic partnerships and marketing. Spending the majority of his career in Indianapolis, Chris has served in senior leadership roles for the United Way and the Indianapolis Indians professional baseball team. He has forged transformative digital partnerships with Major League Baseball and Salesforce; worked on special projects for Super Bowl XLVI, multiple NCAA Final Fours, and the Indianapolis Motor Speedway; and oversaw marketing for the “Best Minor League Ballpark in America” according to Sports Illustrated. Chris serves as the Associate VP of Diversity, Equity, and Inclusion for the American Marketing Association of the Triangle, is a mentor at NC State’s Entrepreneurship Clinic, and serves on the Advisory Board of the UNC Health Children’s Cochlear Implant Center.
The Diversity Movement was founded in late 2019 by Jackie Ferguson, Donald Thompson, Kurt Merriweather, Sharon Delaney McCloud, and Kaela Kovach-Galton. We started with research and studying other organizations, as well as digging into the true business value of DEI programs. What we found was astounding. DEI goes beyond the obvious benefits to a company’s culture and our society, and actually drives better business results. Companies with diverse management teams typically have 19% higher revenue. Global gross domestic product could increase by 26% if companies diversified their workforces by gender.
Given the clear business advantages of improving DEI, our team wanted to make sure we could share our extensive knowledge and experience with others. We earned our Certified Diversity Executive (CDE) credentials and became North Carolina’s exclusive provider of this certification (along with the Certified Diversity Professional credential) to help others learn how to successfully implement DEI to drive business results.
But we also wanted to help those looking for less-intensive DEI training. TDM’s five-module course, Diversity: Beyond the Checkbox is the result of more than 1,000 hours of research, training, feedback, and testing. It seeks to move modern businesses beyond the simplistic idea of diversity as a checkbox and into a truly inclusive culture that acknowledges and respects each person’s unique perspectives and experiences. It also dives into the detailed business benefits of DEI and how to implement a successful program.
Successful DEI implementation requires research, measurement, strategy, and a voracious appetite for ongoing learning. But the data proves, time and again, that DEI is worth the effort, making a powerful impact on profitability, talent acquisition, employee retention, and team problem solving. It also makes a human impact, helping ensure that every team member has a chance to unlock their best work.
AMA Triangle Members: $20.00
Non-Member Guests: $30.00
Get your ticket for DEI Workshop: Multicultural Marketing StrategiesRegister today!