Apr 7, 2021
4:00pm - 5:30pm EST
This event will be held virtually on Airmeet. Login details will be distributed upon registration.
Join us for an epic panel discussion with top data experts from Google, Salesforce, and Cisco!
We’ll explore current trends in analytics, illuminate the bridge between marketing and data, discover how to turn data into actionable insights, and learn the latest on data privacy and our role as marketers.
We’ll tackle best practices and how to make do with what you’ve got while implementing best practices for the future, and then move into small break-out groups to take what we’ve learned from the experts and apply it in our own practical discussions led by local experts. Whether data makes you nervous or you’re a seasoned data guru, if you’ve ever been interested in taking your campaigns to the next level, this epic discussion is one you won’t want to miss!
Featured Panelists (bios below):
NANDINI ANANTHARAMAN: Head of Measurement, Google
Nandini is the Head of Measurement at Google. She and her team are responsible for leveraging Google’s suite of measurement solutions to drive strategy & deliver impact for Google’s major advertisers. She is a keen advocate for data-driven marketing & is the lead and active champion of Women in Measurement & Analytics within Google.
Before joining Google, Nandini led Search Analytics at Publicis. She holds an MBA from the University of Texas at Austin.
MARK PHIBBS: VP Global Marketing Insights and Analytics & APJC Marketing, Cisco
Mark is Vice President of MarketingCisco in the Asia Pacific, Japan, and China region and has more than 25 years of international experience in the IT industry. Mark leads the CISCO Marketing team across APJC, as CISCO Systems expands from its core as a Networking technology provider to a multifaceted supplier of Security, Collaboration, DataCentre, Cloud & Internet of Things solutions. His team is focused on inspiring people to prefer, choose and advocate for Cisco in the region, by focusing on real-time personalized marketing and experiences.
In addition to the Field Marketing role, Mark leads a consolidated, centralized Insights & Analytics function in 2020 within the organization. One of the most critical roles of the global I&A team is creating valuable customer insights that enables the sales and marketing function to prioritize strategies and drive impact. By building a culture of testing and optimization, knowing our customers better than our competition, and increasing sales and marketing alignment to jointly identify new opportunities for growth.
PETER COFFEE: VP of Strategic Research, Salesforce
Peter is the VP for Strategic Research at Salesforce and has been with the company for thirteen years. He works with the company’s customers and partners in areas including connected customer engagement, new data models and methods, trust technologies and practices, and business applications of AI-derived techniques. He spent the previous eighteen years writing for publications including eWEEK, Computer Language and AI Expert, and before that worked for ten years as an AI application analyst and desktop computing manager at The Aerospace Corporation and in project management roles for various divisions of (what was then) Exxon Corporation. He has lectured on innovation strategies and AI techniques at Stanford, CalTech, UCLA, Harvard Business School, and the Sloan School of Management at MIT along with other institutions in Singapore, India, and Spain; he advises on curriculum in analytics and “big data” initiatives for three additional U.S. universities. His two published books are How to Program Java and Peter Coffee Teaches PCs; his current work often appears on the UK tech news site “Diginomica“.
GreenBook is a media company that provides resources to market research, consumer insights, and marketing professionals. Through resources such as IIeX Events, GRIT Reports, and other publications, webinars, the GreenBook Blog, and the GreenBook Directory, GreenBook provides the learning and inspiration insights leaders need to stay ahead of the curve.
AMA Triangle Members: Complimentary
Non-Member Guests: $10
AMA Triangle / Collegiate Student Members: Complimentary
Student Guests: $10