Content is Queen: Producing Notable Content That Helps Your Website Rank

Register today!

When

Aug 18, 2022

5:00 pm

Where

Go Fish Digital

227 Fayetteville Street

Floor 7

Raleigh, NC 27601

Why

Even in 2022, there is no substitute for useful, quality content when it comes to improving your search engine rankings and driving more organic traffic to your site. Google rewards sites that consistently publish relevant, authoritative content that effectively answers users’ questions. What’s more, Google favors content that’s earned backlinks from credible, third-party sites. At their core, backlinks act like trust signals, showing that others vouch for your content.

 

Even in 2022, there is no substitute for useful, quality content when it comes to improving your search engine rankings and driving more organic traffic to your site. Google rewards sites that consistently publish relevant, authoritative content that effectively answers users’ questions. What’s more, Google favors content that’s earned backlinks from credible, third-party sites. At their core, backlinks act like trust signals, showing that others vouch for your content.

For content & SEO marketers, the questions remain: how can I create content that will catapult my site to the top of page one? What are the best topics to write about? And which types of content will lead to media coverage, backlinks, and engagement?

In this Signature Speaker Series, Senior SEO Manager, Cecily Sonner, and Creative Content Manager, Audrey Small from Go Fish Digital will share their top tips and best practices to answer the above burning content questions and more.

We’ll walk through how to create and optimize informational content through:

  • Competitor research
  • Keyword research
  • Building a content outline

As well as strategies for earning backlinks and online engagement through digital PR content including:

  • Data studies
  • Surveys
  • Infographics
  • Interactive & illustrative content

We’ll highlight real-world examples and the results of each! Finally, we’ll dive into how informational content and digital PR content work together to drastically improve your site’s online visibility, reinforcing the notion that Content is Queen!

 

 

Ticket Pricing

Your Investment

AMA Triangle Members: $10

Non-Member Guests: $20

AMA Triangle / Collegiate Student Members: $5

Student Guests: $10

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