Aug 18, 2022
5:00 pm
Even in 2022, there is no substitute for useful, quality content when it comes to improving your search engine rankings and driving more organic traffic to your site. Google rewards sites that consistently publish relevant, authoritative content that effectively answers users’ questions. What’s more, Google favors content that’s earned backlinks from credible, third-party sites. At their core, backlinks act like trust signals, showing that others vouch for your content.
Even in 2022, there is no substitute for useful, quality content when it comes to improving your search engine rankings and driving more organic traffic to your site. Google rewards sites that consistently publish relevant, authoritative content that effectively answers users’ questions. What’s more, Google favors content that’s earned backlinks from credible, third-party sites. At their core, backlinks act like trust signals, showing that others vouch for your content.
For content & SEO marketers, the questions remain: how can I create content that will catapult my site to the top of page one? What are the best topics to write about? And which types of content will lead to media coverage, backlinks, and engagement?
In this Signature Speaker Series, Senior SEO Manager, Cecily Sonner, and Creative Content Manager, Audrey Small from Go Fish Digital will share their top tips and best practices to answer the above burning content questions and more.
We’ll walk through how to create and optimize informational content through:
As well as strategies for earning backlinks and online engagement through digital PR content including:
We’ll highlight real-world examples and the results of each! Finally, we’ll dive into how informational content and digital PR content work together to drastically improve your site’s online visibility, reinforcing the notion that Content is Queen!
Audrey Small: Creative Content Manager at Go Fish Digital
Audrey is an MBA, content creator, and digital storyteller, who has led the production of creative, digital PR campaigns for a diverse set of clients, including Staples, Joybird, FashionNova, United Way, and Angi’s HomeAdvisor. Her campaigns have earned coverage from top media outlets such as Fast Company, The Guardian, The Today Show, and HuffPost, among many others.
Cecily Sonner: Sr. SEO Manager at Go Fish Digital
Cecily is a Sr. SEO Manager at Go Fish Digital. Cecily earned her Masters of Management and Masters of Science in Global Luxury Management at NC State, where she also completed her undergraduate degree. (Go Pack!) She has a deep interest in understanding the consumer mindset and analyzing the customer experience to improve her SEO strategies. Cecily leads SEO strategy for large enterprise clients, small local businesses, e-commerce clients, and more.
AMA Triangle Members: $10
Non-Member Guests: $20
AMA Triangle / Collegiate Student Members: $5
Student Guests: $10
Get your ticket for Content is Queen: Producing Notable Content That Helps Your Website Rank
Register today!