Mar 29, 2021
5:00 - 6:00pm EST
In honor of Women’s History Month, we invite you to an open conversation to explore how to overcome gender bias in the workplace.
According to pre-pandemic data, experts expect the wage gap to close in 2059. Since this assessment, our world and lives have been turned upside down. In addition to the economic downturn, limited professional opportunities, record unemployment, a mental health crisis, and our fight for social justice, women and non-binary people unfortunately often face an additional challenge of overcoming gender bias in the workplace.
Join our community conversation as we discuss our own experiences with gender bias and examples for how we can overcome them – particularly in the workplace.
As part of our discussion, we’ll also be diving into Sara Sanford’s powerful TED Talk on “How to design gender bias out of your workplace”.
In 2020, AMA Triangle developed a little something we like to call, “The Whole Marketer Promise”. This promise is our commitment to always remembering that while we are marketers, we’re also children, parents, grandparents, siblings, cousins, friends, neighbors, and partners. We love marketing, but we also love cooking, dancing, biking, hiking, running, swimming, music, sports, traveling, and so much more. We’re a community of PEOPLE first and foremost, and right now, more than ever, we’re striving to be the community our members deserve, a place where each and every person in the Triangle has the opportunity to feel that they truly belong because AMA Triangle believes that marketing is for everyone.
To align with our inherent belief that marketing is for everyone, in June 2020, AMA Triangle teamed up with AMA Sacramento Valley and AMA New York to establish a national Taskforce to design an official DEI Pledge for all professional AMA chapters. The Pledge would be designed to help all 70 chapters nationwide establish and implement DEI practices within their organizations. To aid in our efforts, we grew our Taskforce to include AMA PDX, AMA New Jersey, and AMA Austin. Once the Pledge was complete, we realized we’d need to consistently provide DEI support for every chapter that signed, so we subsequently established monthly DEI Townhalls, DEI Collateral, digital campaign materials, calendars, and holiday guidance before officially launching on September 21, 2020.
When AMA Triangle says that we believe in DEI, we mean that we believe so deeply that we’ve dedicated ourselves to leading the charge for nationwide change. As marketers, we have the ability to influence what our communities, customers, and clients see, think, feel, and believe. As an industry, we believe that it is our greatest responsibility to ensure that the copy we’re creating, the images we’re posting, the language we’re using, and the ads we’re producing are, at their core inclusive and free of personal, professional, or cultural bias. We’ve committed not only to educate ourselves but to ensure that every single aspect of our operations start and end with DEI in mind. That every volunteer is committed to upholding the principles of DEI, and that each team is held to their own internal DEI KPIs. We’ve dedicated ourselves to DEI not only because it’s the right thing to do, but because we’re striving to be the community you deserve, and we see a better, brighter, and more inclusive future for our industry.
Genevieve Brown: VP of Diversity, Equity, and Inclusion for AMA Triangle
Genevieve is a creative storyteller with a passion for building communities, meaningful partnerships, and brand equity. Her international experience in STEAM, educational services, and event programming shaped her career as an agile and multidisciplinary communicator. Born and raised in Québec, Canada, Genevieve is a fluent French speaker and poutine connoisseur. She holds her B.A (Ancient Studies) and graduate degree (Public Relations) from Université Laval and she is writing her first fiction novel. While new to the Triangle, Genevieve is an AMA board veteran. She fulfilled two terms as VP of Programming for our sister chapter in New Mexico.
You can reach Genevieve by emailing her at firstname.lastname@example.org.
Chris Herndon: VP of Marketing & Partnerships for The Diversity Movement
Chris is an executive leader with over 25 years of experience helping organizations better align mission, strategy, and stakeholder engagement in order to achieve sustainable impact. After extended success in the sports and nonprofit sectors, he joined The Diversity Movement to lead strategic partnerships and marketing.
Chris also serves as the Associate VP of Diversity, Equity, and Inclusion for the American Marketing Association of the Triangle, on the Advisory Board of the UNC Health Children’s Cochlear Implant Center, and as a mentor at NC State’s Entrepreneurship Clinic.
Why DEI? I’m a life-long sports fan, athlete, and former front office employee for a pro sports team. I know that championship teams leverage the diverse strengths and experiences of every player on the team. Coaches understand the unique value each player can add and ensure game plans are designed to get the best out of everyone for the good of the whole. The same is true for business teams. To have the best chance of winning, leaders must maximize team performance by fully engaging the strengths of each individual.
AMA Triangle Members: Complimentary
Non-Member Guests: $5.00
AMA Triangle / Collegiate Student Members: Complimentary
Student Guests: $5.00
Get your ticket for Community Conversations: Gender Bias in the WorkplaceRegister today!