Jun 10, 2021
11:30 - 12:30pm EST
Learn how to identify gender bias, as well as tips, strategies, and tools you can use to create a more inclusive work environment.
We spend 33% of our lives at work. That’s a lot of time in an environment designed to capture employees’ best work. Most of today’s organizations are failing to live up to the promise of equitable and inclusive workplaces for all.
One key reason? Gender bias.
Recognizing, understanding, and dismantling it is hard, but it’s necessary for workplaces to thrive and innovate. Join Margaret George, Lenovo’s Global Diversity & Inclusion Program Manager, and Kristy Fair Ballentine, Lenovo’s Director of Global Communications, as they lead an open conversation about how to identify gender bias and what strategies/tools you can use to create a more inclusive environment.
In 2020, AMA Triangle developed a little something we like to call, “The Whole Marketer Promise”. This promise is our commitment to always remembering that while we are marketers, we are PEOPLE first and foremost, and right now, more than ever, we’re striving to be the community our members deserve, a place where each and every person in the Triangle has the opportunity to feel that they truly belong because AMA Triangle believes that marketing is for everyone.
To align with our inherent belief that marketing is for everyone, in June 2020, AMA Triangle teamed up with AMA Sacramento Valley and AMA New York to establish a national Taskforce to design an official DEI Pledge for all professional AMA chapters. The Pledge would be designed to help all 70 chapters nationwide establish and implement DEI practices within their organizations. To aid in our efforts, we grew our Taskforce to include AMA PDX, AMA New Jersey, and AMA Austin. Once the Pledge was complete, we realized we’d need to consistently provide DEI support for every chapter that signed, so we subsequently established monthly DEI Townhalls, DEI Collateral, digital campaign materials, calendars, and holiday guidance before officially launching on September 21, 2020.
When AMA Triangle says that we believe in DEI, we mean that we believe so deeply that we’ve dedicated ourselves to leading the charge for nationwide change. As marketers, we have the ability to influence what our communities, customers, and clients see, think, feel, and believe. As an industry, we believe that it is our greatest responsibility to ensure that the copy we’re creating, the images we’re posting, the language we’re using, and the ads we’re producing are, at their core inclusive and free of personal, professional, or cultural bias. We’ve committed not only to educate ourselves but to ensure that every single aspect of our operations starts and ends with DEI in mind.
Kristy Fair Ballentine : Director, Global Communications, Lenovo
Kristy Fair Ballentine serves as director for global marketing and communications for Lenovo. She loves the broad scope of her role in an evolving and agile environment and the technology industry. In her corporate role, she creates strategic communications programs using a paid, earned, shared, and owned (PESO) approach. She also manages global issues with stakeholders, including the media.
She launches some of the company’s most important products through public relations activities and major tradeshows like the Consumer Electronics Show and Mobile World Congress. She developed Lenovo’s media measurement and content scoring system and uses data and insights to build Lenovo’s brand reputation. With a focus on integrated content, she owns Lenovo’s global storytelling and content marketing activities on StoryHub.
With a passion for Diversity, Equity & Inclusion, she is the driver behind making Lenovo a “best place to work” by creating Lenovo’s first Diversity & Inclusion Report, Product Diversity Office, and Inclusive Marketing Initiative. She has brought in Lenovo’s first accessibility advisor, Haben Girma, to help make Lenovo more accessible across the workplace, product development, and marketing.
Margaret George : Global Diversity and Inclusion Business Partner, Lenovo
Serving as the internal consultant and project manager for the global D&I strategy in the China, AP, LATAM & EMEA markets, Margaret specializes in advancing critical partnerships with HR and employee communities to strategically design and activate various D&I interventions worldwide. These partnerships fuel the evolution of Lenovo’s D&I roadmap, creating a more diverse and inclusive environment and employee experience, and enabling the company to fulfill its vision of Smarter Technology for All.
Prior to her role at Lenovo, Margaret led Corporate Social Responsibility strategy for Caesars Entertainment in Las Vegas, NV. Margaret holds a BA in Communication from Boise State University and an MA in Media and Journalism Studies from the University of Nevada-Las Vegas.
AMA Triangle Members: Complimentary
Non-Member Guests: $5.00
AMA Triangle / Collegiate Student Members: Complimentary
Student Guests: $5.00
Get your ticket for Community Conversation: Dismantling Gender Bias in the WorkplaceRegister today!