Feb 8, 2022
As a result of attending this talk, attendees will:
Marketing strategy is like building a house. All good houses start with a solid foundation. The easiest way to make sure your digital-marketing foundation is solid is through research. To get a full understanding of who you are marketing to, how they make decisions, and what else is out there, it is important to deep dive into both your potential customers and your competitors. In this session, you will learn where to start when it comes to customer and competitive research. You will learn three ways to conduct customer research, the process of creating buyer profiles and buyer personas, and who should be conducting this research for your organization. You will also learn about the buyer’s journey and how that fits into your buyer personas and content marketing strategies. Mary Cate will also give you a buyer research template to take home so you can get started creating your own buyer profiles and personas.
Mary Cate Spires: RevenueSleuth
Award-winning digital marketing consultant, Mary Cate Spires is the leading expert on using data and research to improve marketing ROI. While in college, she was introduced
to the world of digital marketing through an internship with KeelySaye.com. With an aptitude for strategy and analytics, Mary Cate quickly fell in love with digital marketing and was promoted to inbound marketing specialist. She has since has embraced the lessons she learned to forge her own reputation as a digital marketing expert. Mary Cate graduated summa cum laude from The University of South Carolina in 2015 with a degree in Public Relations she accepted a position with MyCheck, a New York City-based startup. In her role as inbound marketing manager, she saw firsthand how HubSpot’s marketing approach drives top-line revenue growth. From there, she began working for Smartbug Media, the highest rated Hubspot Partner agency in the world, as a inbound marketing consultant. Today, Mary Cate specializes in ROI-Driven marketing. Under her mantra, “Don’t spend money on marketing if you aren’t measuring key performance
indicators,” she helps clients set and measure realistic goals and hits them time and time again — pivoting when necessary to optimize what’s working and quickly abandon what isn’t.
Her insights have been featured on ABC News and in noteworthy publications and podcasts like Chief Marketer, HubSpot, and Maiden Voyage. Mary Cate helps leaders build a strong customer base to experience high return on investment. Her unique approach dives deep into data and research to help businesses make marketing decisions work smarter not harder.
AMA Triangle Members: $20.00
Non-Member Guests: $30.00
Get your ticket for Conducting Buyer Research & Building the Buyer’s JourneyRegister today!