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Become An SEO Cyborg: Incorporating Technology into your SEO Marketing

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CONTENT LEVEL: Beginner + Intermediate

When

Mar 3, 2022

11:30 AM - 1:00 PM

Where

Why

You’ll learn about all the technologies available to SEO marketers, how to utilize these tools in your workflow, and how Natural Language Processing (NLP) can take your SEO to the next level.

Join us for a session on all things SEO Marketing! We’ll explore all of the tools you need to know to be a super-powered SEO marketer. You’ll learn about all the technologies available to SEO marketers, how to utilize these tools in your workflow, and how Natural Language Processing (NLP) can take your SEO to the next level.

You will learn:

  • Search engine optimization is a domain that requires a unique mix of great content and technology
  • SEO marketers need to get familiar with relevant technologies to be successful:
  • How the Browser Works
  • Crawling and Parsing Data from Websites using Python
  • Understanding Core Web Vitals with Google Chrome Lighthouse
  • Performing Website Audits with Screaming Frog
  • Incorporating NLP Into SEO Workflows with Google Cloud NLP, IBM Watson, and SurferSEO
  • Utilizing these technologies can significantly improve the performance and efficiency of your SEO program

About the Speaker

Jeff Cooper: Founder & President, Saltbox Solutions

Jeff Cooper is the founder and president of Saltbox Solutions, a pay-per-click (PPC) and search engine optimization (SEO) service provider focused on helping businesses get more customers search engines. Jeff has a decade of experience working with online advertising, SEO and marketing technology. He has managed and consulted on over $100 million in paid search and programmatic media investments for large brands like Bass Pro Shops. Prior to launching Saltbox in 2017, Jeff managed a 50-employee search engine marketing team at a growing start-up while spearheading the development of an SEO technology platform that was acquired in 2016.

Jeff is passionate about a work culture that values kindness and excellence. He explains, “I want us to have fun and don’t panic. We can do good work while not losing ourselves.”

When asked about his winning blend of computer smarts and empathy, he credits his mother who negotiated bomb contracts for Israel and was a guidance counselor for underprivileged children. “She’s smart, sharp and tough so I got lucky,” Jeff explains.

When Jeff is not working, he’s developing software, writing music or playing chess.

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