Become An SEO Cyborg: Incorporating Technology into your SEO Marketing

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CONTENT LEVEL: Beginner + Intermediate

When

Mar 3, 2022

11:30 AM - 1:00 PM

Where

Why

You’ll learn about all the technologies available to SEO marketers, how to utilize these tools in your workflow, and how Natural Language Processing (NLP) can take your SEO to the next level.

Join us for a session on all things SEO Marketing! We’ll explore all of the tools you need to know to be a super-powered SEO marketer. You’ll learn about all the technologies available to SEO marketers, how to utilize these tools in your workflow, and how Natural Language Processing (NLP) can take your SEO to the next level.

You will learn:

  • Search engine optimization is a domain that requires a unique mix of great content and technology
  • SEO marketers need to get familiar with relevant technologies to be successful:
  • How the Browser Works
  • Crawling and Parsing Data from Websites using Python
  • Understanding Core Web Vitals with Google Chrome Lighthouse
  • Performing Website Audits with Screaming Frog
  • Incorporating NLP Into SEO Workflows with Google Cloud NLP, IBM Watson, and SurferSEO
  • Utilizing these technologies can significantly improve the performance and efficiency of your SEO program

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