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B2B Best Practices in a COVID-19 World

B2B Best Practices in a COVID-19 World: Pivots and Digital Transformation

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CONTENT LEVEL: Beginner

When

Dec 8, 2020

12:00 - 1:15 PM

Where

Why

CONTENT LEVEL: Beginner

Join us for a discussion led by MNI SVP Matt Fanelli as he shares and unpacks some of the latest, proprietary B2B research and trends that will help B2B marketers understand recent changes, what pivots are needed and how to alter go-forward strategy.

Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media, will explore why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live audience behavior, engagement and tracking its impact through attribution models.

Attendees of this webinar will learn about COVID-19 in the context of B2B marketing including:

What early shifts were made,

What lessons can be learned, and

What considerations companies should focus on as they look ahead to long-term digital transformation post-pandemic.

Fanelli Headshot

Speaker

Matt Fanelli: Senior Vice President, Digital, MNI Targeted Media, Inc.

Matthew Fanelli is Senior Vice President, Digital, at MNI Targeted Media Inc., a Time Inc. company, and its three business units, Targeted Media Health, MNI and Harpoon Digital. A recognized leader in online advertising strategy and management with 20 years of experience, Matt played a significant role in the development of MNI’s big data solution, Omnipoint, our proprietary market-collection and media-performance analysis tool. He leads a team responsible for the daily operation of digital business, including ad strategy and analysis, media planning and buying, new business and product development, and campaign reporting and optimization. Matt’s past experience includes Online Advertising Director at Gannett and Regional Sales Manager at tradeout.com

Investment

AMA Triangle Members: FREE

Non-Member Guests: $15.00

AMA Triangle / Collegiate Student Members: FREE

Student Guests: $15.00

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