When

Dec 8, 2020

12:00 - 1:15 PM

Where

This virtual meetup will be held online. Attendees will receive the link to join during registration.

Why

CONTENT LEVEL: Beginner

Join us for a discussion led by MNI SVP Matt Fanelli as he shares and unpacks some of the latest, proprietary B2B research and trends that will help B2B marketers understand recent changes, what pivots are needed and how to alter go-forward strategy.

Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media, will explore why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live audience behavior, engagement and tracking its impact through attribution models.

Attendees of this webinar will learn about COVID-19 in the context of B2B marketing including:

What early shifts were made,

What lessons can be learned, and

What considerations companies should focus on as they look ahead to long-term digital transformation post-pandemic.

Investment

AMA Triangle Members: FREE

Non-Member Guests: $15.00

AMA Triangle / Collegiate Student Members: FREE

Student Guests: $15.00

Register Now!