Dec 8, 2020
12:00 - 1:15 PM
This virtual meetup will be held online. Attendees will receive the link to join during registration.
CONTENT LEVEL: Beginner
Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media, will explore why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live audience behavior, engagement and tracking its impact through attribution models.
Attendees of this webinar will learn about COVID-19 in the context of B2B marketing including:
What early shifts were made,
What lessons can be learned, and
What considerations companies should focus on as they look ahead to long-term digital transformation post-pandemic.
Matt Fanelli: Senior Vice President, Digital, MNI Targeted Media, Inc.
AMA Triangle Members: FREE
Non-Member Guests: $15.00
AMA Triangle / Collegiate Student Members: FREE
Student Guests: $15.00