Conversational Marketing: What is it and how to leverage it

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Apr 28, 2020

12:00 PM - 1:00 PM


This is a Webinar event that will be held via Zoom. A Zoom link to the webinar will be sent to all registrants  2-3 days before the webinar event.


By attending this webinar, you will learn:

  1. Best practices for conversational marketing
  2. Incorporating conversational marketing into your strategy and KPIs
  3. Vendor options available to you
Conversational marketing is a feedback-oriented approach used by companies to drive engagement, develop customer loyalty, grow the customer base, and ultimately grow revenue. The focus is on listening to your customer and potential customers’ needs and being willing to incorporate that feedback into your marketing strategy and communicating with the customer on a one-to-one basis. This webinar will go into what the best practice for conversational marketing is, how to incorporate it into your strategy and KPIs as well as the vendor options available to partner with you.

This AMA Triangle Webinar will be conducted via Zoom. Login details will be sent to registered participants in advance of the event. We look forward to seeing you then!


AMA Triangle Members: Complimentary

Non-Member Guests: $20

AMA Triangle / Collegiate Student Members: Complimentary

Student Guests: $15

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