April Webinar #2: Conversational Marketing

Conversational marketing is a feedback-oriented approach used by companies to drive engagement, develop customer loyalty, grow the customer base, and ultimately grow revenue. The focus is on listening to your customer and potential customers’ needs and being willing to incorporate that feedback into your marketing strategy and communicating with the customer on a one-to-one basis. This webinar will go into what the best practice for conversational marketing is, how to incorporate it into your strategy and KPIs as well as the vendor options available to partner with you.