April Webinar #1: Becoming a Resilient Brand

Featured Speaker:

Bill Harper: CEO + Chief Creative Officer @ wmHarper

Bill is responsible for ensuring that brand strategy drives clients’ business goals forward.

Bill understands that consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Building off of that understanding, Bill believes that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. He leads teams to develop creative business strategies that turn consumer insights into traction for brands – via compelling stories that surprise and delight.

He’s enjoyed struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and has been recognized more than 100 times for the effort.

Bill has started four successful agencies and shared the joy of working alongside the insanely talented people who have joined them.

Featured Speaker

Rachelle Van Soest: Co-founder & Director, Consumer Insights @ wmHarper

Rachelle is responsible for the most important element of every brand strategy: Context. Through Rachelle’s research and analysis, we learn what emotional drivers and cultural trends turn prospects into customers. It’s through those insights that everything else evolves.

An “in the trenches” researcher, Rachelle has taken road trips through middle America to better understand what the RV experience is really like. She’s participated in middle school band practices to observe the connection between teens and their music for Music & Arts. She’s played with lipstick alongside teenage girls to inform product development at Cover Girl.

Rachelle has helped companies connect with their consumers and has helped award-winning creative teams develop brand strategies for companies such as Cover Girl, Hobo International, Delsey Luggage, Real Kids Shades, Precision Tune Auto Care Patient First, AMC Bowling Centers, Children’s National medical Center, Maryland State Lottery and the Go RVing Association.

Featured Speaker

Christian Jennings: VP, Account Services & Digital Strategy @ wmHarper

Christian oversees strategic account planning and digital strategy for our key clients; she works with her team to ensure seamless service delivery across accounts of all sizes.

Christian has always been passionate about building strong relationships. Whether it’s acting as a strategic partner to a client or working with media and influencers, she works off of the belief that a solid relationship is the foundation to success.

Christian is an accomplished brand, content, and digital marketer motivated by her desire to reinvent the marketing space by driving results through a more connected approach.

Prior to WMH, Christian co-founded the award-winning influencer marketing agency, Carusele, and has worked with brands in both the B2B and B2C arenas, from startups to Fortune 500 companies like IBM, Microsoft, Samsung TV, Procter & Gamble, Revlon, Chrysler Group and Carlson Rezidor Group.