Jan 27, 2021
5pm - 6pm EST
At each meet-up, we’ll be skill-building, knowledge sharing, career-boosting… all while doing plenty of networking!
Join us via ZOOM for our next YP Meet-Up. This meet-up content will be geared to members who are young professionals, new to the marketing industry, or both. At each meet-up, we will be skill-building, knowledge sharing, career-boosting… all while doing plenty of networking!
Topic: Strategic Marketing, begin with the end in mind. What is meant by a “strategic” approach? What is the thought process of strategy development? How does someone build a reputation for being a strategic marketer?
Shane Johnston: Vice President, Consumer and Provider Strategies at Healthgrades
Shane Johnston has developed marketing strategies and integrated communications plans for Fortune 100 companies, small businesses, and non-profit organizations. His 25-year career spans client and agency marketing roles. His expertise in communications, campaign development, and lead generation has delivered results for organizations such as Lenovo, Cree, Siemens Healthcare, The Wall Street Journal, and UNC-Chapel Hill. Shane’s client-side experience includes positions at Sprint, Mutual of Omaha, Methodist Health Systems, and Nortel Networks. He is now Vice President, Consumer and Provider Strategies, leading a team in developing omnichannel campaigns for systems like Providence, Tenet, HCA, Dignity, and many others. He earned his BSBA and MBA from the University of Nebraska at Omaha.
AMA Triangle Members: Complimentary
Get your ticket for Young Professionals Meet-Up (Members Only)Register today!