AMA Book Club- Nov. 05, 2020

Join AMA Chapters in Austin, New York, San Antonio and the Triangle in welcoming author Latané Conant as we read and discuss her game-changing book “No Forms. No Spam. No Cold Calls. The Next Generation of Account-Based Sales and Marketing.” We’re excited to have author and Chief Market Officer at 6Sense joining us for a 3 part discussion of her book for our 2020 Book Club series! We’ll read and discuss a new section of her book the first Thursday of each month kicking off on October 8th. “No Forms. No Spam. No Cold Calls.” is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Learn how to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With a customer-first approach, you’ll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls—and achieve breakthrough results.