2021 CMO Fireside – The She-Suite & the Future of Marketing

Moderator

Shelley Willingham: VP, Business Strategy, The Diversity Movement

Shelley Willingham is a successful business strategist and entrepreneur. She founded Vision and Passion
International, LLC (VPI) in 2017 to focus on projects that simply set her soul on fire. Within the VPI
portfolio are Douglas Alexandra, a digital marketing and brand activation firm and Pretty & Powerful, a
movement for women set to launch 2021. Recently, she joined The Diversity Movement to lead their
business strategy efforts.

Shelley is a graduate of the University of North Carolina at Chapel Hill and earned her master’s degree at
Northeastern University. She started her corporate sales and marketing career at Pitney Bowes before
starting her own marketing and sales consulting firm, Creative Strategies Unlimited, Inc., based in
Raleigh, NC in 2000.

In addition to her entrepreneurial pursuits, she served as the first Managing Director in Charlotte, NC for
eWomenNetwork, a resource for connecting women-owned businesses worldwide. She also developed
a seminar for Duke University’s Nonprofit Management Certificate Program entitled, Purpose-Driven
Marketing for the Nonprofit.

Throughout her career, she has gained the experience and know-how to help others run profitable
businesses. By sharing her strategies for success and the lessons she’s learned from her failures, she hopes to shorten the learning curve for entrepreneurs working hard to build their empires and
leave a legacy.

Shelley currently serves as the VP of Business Strategy for The Diversity Movement.

Speaker

Tammy Jones: SVP, Chief Marketing Officer, Novant Health

Gifted with a sharp mind, an innate ability to connect with others, and an insatiable thirst for excellence, Tammy Jones is a global marketing executive with over 15 years of proven success in building brands, driving customer value, and delivering growth.

Currently, Tammy is SVP and Chief Marketing Officer at Novant Health, a $6B regional healthcare system located in NC, SC, and Virginia. At Novant Health, she leverages the power of storytelling, consumer insights, and digital innovation to elevate brand experience and deliver on the promise of providing remarkable care to all. She leads a team that is responsible for brand growth, insights and analytics, CRM, and omni-channel activation.

A high-performing marketer, driven by the core values of innovation, data-driven decision making, and collaboration, Tammy has a passion for developing high-performing teams and leading transformational change across consumer-centric organizations. Prior to Novant Health, Tammy spent over 10 years in Fast Moving Consumer Packaged Goods driving growth and leading- best-in-class activation across large global brands like Johnson & Johnson and Philips.

Tammy recently completed the Chief Marketing Officer program through Northwestern Kellogg Executive Education and holds an MBA from the University of Virginia, Darden School of Business, and a bachelor’s degree in Accounting from North Carolina Agriculture & Technical State University. She serves on several boards including, Goodwill Industries of Southern Piedmont and Project Access.

Speaker

Amy Summy: Executive Vice President, Chief Marketing Officer, Labcorp

Amy Summy is Labcorp’s Executive Vice President and Chief Marketing Officer (CMO) and leads the company’s global marketing, digital experience, customer insights and communications efforts. She is also responsible for the company’s consumer experiences, including its Pixel by Labcorp offering.

Prior to Labcorp, Amy grew brands, created innovative customer experiences, developed new products and launched e-commerce channels for leading financial services and technology companies. Amy joined Labcorp from EY, where she was a partner leading the firm’s Marketing & Insights Practice in the Americas. Prior to EY, Amy was Senior Vice President and CMO at TE Connectivity. As the company’s first CMO, she built and led the company’s global marketing, communications, digital, and data and analytics teams. Before TE Connectivity, Amy spent 15 years with Sapient, where she played a key role in its growth, led large-scale digital transformations and held multiple roles including leading the Financial Services business, New York and West Coast offices, and serving as CMO. Amy started her career at Dun & Bradstreet as a financial analyst.

Amy was recognized on the 2021 Forbes CMO Next list of 50 marketers for her leadership during the COVID-19 crisis, while also spearheading the rebranding strategy that highlighted the power of Labcorp’s combined diagnostic and drug development businesses. While at Sapient, she was also recognized as Top 25 Consultant by Consulting Magazine.

Amy is a co-founder and Board member of No More Kids with Cancer, a nonprofit that focuses on accelerating the discovery of safer, less toxic and more effective treatments for children with cancer. She also serves on the Corporate Council and Brain Tumor Research Board of Visitors for The Children’s Hospital of Philadelphia. Amy holds a master’s degree in business administration from New York University’s Stern School of Business and received her bachelor’s degree from Kent State University.

Speaker

Nancy Vodicka: Vice President of Marketing, ArchiveSocial

Nancy Vodicka is an experienced multi-channel B2B marketing leader with over 15 years of experience building highly optimized teams and successfully integrating acquisitions in fast-paced environments.

As the VP of Marketing at ArchiveSocial, Nancy supports her team in the development of strategic campaigns and initiatives that advance the company’s mission to educate the government community on social media best practices, records retention, and FOIA concerns.