The world of digital marketing is constantly evolving. Because of the ever-changing landscape, there is no need to be completely unaware of the tools used by digital marketing service providers. It makes the art of online marketing simpler if the business owner is familiar with various online tools that provide unmatched features.
At this point, there are tools for almost everything; social media, analytics, email automation, which even a marketing novice can handle easily. But the market is saturated with them which makes it difficult to shortlist or even identify the best one out of the crowd.
To help you with this, we have curated a list that contains only the best. So, go through it, and equip yourself with the knowledge you need to gain a competitive edge.
AgoraPulse is more than just a digital marketing tool because it provides a plethora of useful features. It not only allows users to schedule the content posting but it also enables them to get social media engagement reports. On top of this, AgoraPulse provides you with a chance to go through all your mentions, comments, and messages from every social media profile all at one place.
AgoraPulse comes with a demo and a free trial. So, you have plenty of time to check their services before finalizing anything!
UberSuggest is a tool you need to get useful insights into your competitor’s strategies. It enables you to analyze the content, keywords, and backlinking strategies that are working for competitors. From there, you can either adapt their strategies or enhance them to fit your business model. All of this provides a competitive edge that is necessary to gain more traffic and win at SEO!
Apart from analyzing strategies, you can also examine the competitors’ webpages that are being loved by social media users and use this information to shape your social media strategy!
- Google Analytics
A free web analytics tool, Google Analytics allows you to track the online movement of everyone that visits your website along with everything from bounce rate to conversion rate, sale, and lead generation, etc. This tool records and reports back the findings to you. On top of this, it also provides keyword referrals which help in pinpointing the phrases that are driving more traffic from the internet.
To set up your Google Analytics account, please go through this additional material.
ActiveCampaign is an email automation tool that allows users to get more marketing juice through visitors’ email addresses. This tool introduces fun to the emailing process by enabling you to send engaging and responsive emails after every consumer interaction. That said, you can also send customized messages and newsletters to consumers based on their interests.
With ActiveCampaign, you can create and send email marketing campaigns that contain dynamic content, personalized messages, and follow-ups. All of this is necessary to gain the loyalty of the consumers!
- Design Wizard
No digital marketing campaign is quite complete without utilizing breathtaking photos and this is where Design Wizard comes into the picture. This tool’s standout features include a free font library, custom color palette, and a resize feature. With the help of these features, business owners can create or personalize high-quality videos or images within seconds.
With Design Wizard, you can either let your creativity run amok or you can browse through their free or premium library that contains images, videos, illustrations, graphics and more. That said, Design Wizard can be integrated with other online tools, so it is a win-win situation!
Hotjar is another analytic tool that records and reports users’ activity (clicks, mouse movement, and taps) in the form of a heat map. Additionally, it will identify the page that is hot among your visitors along with the web page that your consumers rarely visit. This kind of information is necessary when it comes to figuring out which elements on your webpage are redundant and which ones are getting the most attention. So, use Hotjar’s heat maps to give your website a much-needed facelift!
The lack of a proper communication channel among team members can lead to troubles in effective project management. This necessitates a common communication platform where the information flows freely. Because of this, you need Asana which will help you stay organized, hit deadlines, and stay on track. On top of this, you can reassign tasks, reschedule projects, and structure your work to turn them into achievable goals!
Asana is one of the best communication tools that will allow you to plan and execute campaigns, activities, and projects without missing a beat!
Feedly provides a chance to stay updated with industry trends through famous publications, blogs, and YouTube channels, etc. It comes with a keyword alert feature which notifies the readers if any written or visual content includes the pinged phrases. From there, you can keep a tab on your competitors and/or see how your brand is being portrayed in the media. Additionally, Feedly is the one place where you can see videos, content, or images from all the influencers that you follow on social media.
Feedly is a great digital marketing tool since it helps you (and your team) stay on top of the latest digital marketing trends.
SpyFu is a great place for marketers who want to observe their competitors’ keyword strategy to gain an edge. With the help of this tool, you can find every place that your competitors have appeared on the internet along with all the keywords that they have bought. On top of this, you can examine their ads for organic and paid search and get to know their organic rank position.
It is a unique digital tool since it compares three competitors simultaneously and provides a list of all the keywords which you have missed but are being used by your competitors.
- Simply Measured
A tool owned by Sprout Social, Simply Measured puts a spin on the ordinary analytics system by allowing you to discover your audiences’ interest. This will enable you to optimize and enhance your existing strategies to provide consumers with customized content. On top of this, you can use the data collection feature to improve your interactions with the visitors to gain their loyalty.
As the name of the tool suggests, you can measure your performance across various social media channels and track engagement trends, content strategy, and video performance.
Now that you have gone through our list, we hope that you get an opportunity to at least use a couple of the above-mentioned tools in 2019. Many of the mentioned tools do not provide new features; however, they are still in high demand since they constantly update their services with improved features.
All in all, this list contains a small selection of all the best digital marketing tools available in 2019. So, if we have failed to mention your favorite picks, go ahead and tell us about them in the comment section!
This blog post was written by a guest contributor. The views within this blog post do not necessarily reflect those of AMA Triangle.
Qurat-ul-Ain Ghazali is a system engineer with a passion for writing, designing and anything tech related. Currently, she is the content manager at Classic PDF Editor which is a complete PDF suite that comes with free excel to pdf converter online.