Advantages of Virtual Reality in Marketing

By Guest Contributor

Posted @ Feb 07, 2020

Virtual reality isn’t a new thing, but its applications are indeed making people notice. Virtual reality is a computer-generated simulation. Most simulations are in 3D. Virtual reality simulations are so immersive that people can often interact with the simulation through the use of special equipment.

Most of the time, virtual reality, or VR for short, is used in video games. Sony’s Playstation VR has goggles and triggers that gamers can use to play a game — using VR when gaming allows for a more immersive experience that’s truly one of a kind.

Aside from gaming, there are also a lot of applications where VR can really stand out. VR can be used for military training, for training medical students, for engineering projects, etc. It’s most recent use, however, is with marketing. Here are some advantages of using virtual reality in Marketing applications:

Virtual Reality Simulates Interactive Experiences

Most of the time, “content is king” when it comes to marketing. In this case, the content is simulated in a 3D environment, which means that you get to experience the content through more means rather than reading or viewing it.


Since it’s a relatively new thing for virtual reality to be used in marketing, you can surely use the experience to lure in customers. You can stay ahead of the competition and end up making a profit. People will want to flock to you because of the experience. More people means more sales; more sales means more income.

Easy To Customize

You can easily customize a virtual reality simulation that’ll fit your customer’s needs and wants. Gone are the days where you need an excessively long time to prepare presentations and other projects. All you need is a suitable computer and the right virtual reality gear, and you’re good to go.

Reduces Language Barriers

Most of the time, talking clients from different countries can become complicated, especially if you don’t know their language. This difficulty is called the language barrier. Through various improvements done with VR, you can easily communicate with potential clients, no matter what language they speak.


Virtual reality or VR is indeed an immersive platform that is the future of most applications. It’s already a staple when it comes to gaming and entertainment. With marketing applications, VR can create an immersive environment that can surely boost sales and profit.

 Author Bio

Joshua Mandalay is a freelance writer living in Atlanta, Georgia. He enjoys writing just about anything that interests him. Aside from writing, he also loves gaming. Joshua owns a PlayStation and a gaming rig. He also believes that there should be a balance between work and play. He also argues that life is short; don’t make it shorter by adding more stress to it.

Joshua cites John Lennon, his mother, his father, and Kobe Bryant as his influences. When not writing, you can see him playing Fortnite. You can also catch him at the gym, working out and playing basketball.

* * * * *

This blog post was written by a guest contributor. The views within this blog post do not necessarily reflect those of AMA Triangle.

Share This Post