AMA Triangle President’s Message – What’s next for our community
Read Triangle AMA President’s Message on goals for the upcoming year
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8
Fostering the Marketing Community
We support, inspire, and help each other through unparalleled skill training and networking opportunities.
Why Join Us?
For 40 years AMA Triangle has been committed to meeting the needs of local marketing professionals in North Carolina. As part of a larger organization with 70 chapters nationwide, we’re the 6th largest chapter with nearly 400 local members. We foster a community where we want each and every member of our AMA community to feel they truly belong because AMA Triangle believes that marketing is for everyone.
Join our AMA Triangle community to gain access to exclusive, high-quality content to stay ahead of the curve personally and professionally.
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Celebrating AMA Triangle 2025-26
As the board year and event season wraps up for the Triangle Chapter of the American Marketing Association, I wanted to take a moment to celebrate and reflect on what we’ve accomplished this year: AI for the real world These days, it’s hard to go more than a few sentences without mentioning AI, and I…
The Data Reset: Rethinking Marketing Analytics for a New Era
AMA Triangle Event Recap: Highlights and key takeaways from our luncheon panel discussion on how to rethink marketing analytics.
More Than Marketing: The Real Value of AMA Triangle Membership
Read AMA Past President’s Message on Membership. Ready to join AMA Triangle?
More Than a Line on Your Resume
AMA Triangle benefits members in many ways – here are a few to consider.
AMA Triangle President’s April Message – Celebrating Membership
Read AMA President’s Message on Membership
Why AI in HubSpot is less about automation and more about better timing
Artificial intelligence has become one of the most overused terms in business software, often reduced to flashy automation or generic content generation. In this excerpt, Colin Bish, Director of Marketing Services at Brasco ///, explains why AI inside HubSpot is different.
Voice of the Customer (VoC) Perspective
How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice…
Tool of the Month: SEMRush
In today’s data-driven marketing world, intelligence from yourcompetitors can be crucial for a successful campaign. This is whereSEMRush comes to mind. SEMRush provides toolkits for your marketinggo-tos, such as content marketing, search engine optimization, andmost importantly, competitor analysis, to name a few. Quick How-To: Are you curious to know what is driving traffic to your…
Triangle AMA Chapter Names New Board
The Triangle Chapter of the American Marketing Association (AMA) announces its board of directors and executive board for the FY 2025-26, which begins in July.“This is a fantastic group of marketing professionals,” said Gene Pinder, current president. “Not only are they passionate about the organization, but they are highly skilled and bring a lot of organizational experience…
Lythopia 2025: Q&A with Lytho Chief Strategy and Market Officer
Lythopia 2025 is a premier creative and content operations conference taking place in Raleigh on August 12-13 at the Renaissance Hotel at North Hills. The Triangle AMA is proud partner with Lytho, the company responsible for the conference, and we recently spoke with Helen Baptist, chief strategy and market officer, about the conference. …
The Modern CMO Playbook: Building Careers with Authenticity, Vision, and Collaboration
If you’ve ever wondered what it really takes to lead marketing at the highest level – or how today’s CMOs are navigating a world of AI hype cycles, brand-vs-demand debates, and relentless change, keep reading. The American Marketing Association’s Triangle* (NC) Chapter held its annual CMO Panel Event last week, and it was a masterclass…