There was so much buzz about the High Five Conference when I joined the Triangle AMA last year. Attending the conference gave me a fuller picture of marketing, but it was a glorious occasion where imagination and creativity were Queen for the Day. Here now, are the fast and fun times for this newbie.
- “Second chances come to those who speak up, act up and show up. And take it down the runway.” Will any of us ever look at Drag Queens in the same way? Jackie Huba brought it home by Re-imagining and Re-creating your persona and by never listening to the haters. And yes, we all need back-up dancers, whose only job is to make us look good.
- After she lost her mojo during her first round on Project Runway, Fashion Designer Amanda Valentine showed us how to pull it all together. Once you know the passion’s there, grow with it, build it and trust it.
- Spike Jones of Spredfast values a team. Your people are your greatest asset, the precious resource to your business. “Stay humble, Be a part of something bigger, Be a cheerleader, Find a rallying cry, and Foster trust.”
- Marketing can be cold, cruel and indifferent when it’s not done well. Michael Barber from Godfrey of shows us how Beyonce does it the right way. Connect with content and keep those who love your brand close with re-tweets and perks and whatever it takes. I loved the kid-friendly hotel where kids can order their own popsicles via a special hotline phone.
- Ohhh, that’s what ideation means. Although this may be Social Marketing 101 for most, this beginning-to-end presentation filled in lots of gaps. For this first-timer, Mike Huber of Vertical Measures was the gateway presentation to the conference.
- I’m not a designer, but I understand the heart and art of Arron Draplin, a keynote speaker at High Five. I’ll never look at logos, antique pill boxes or dachshunds in the same way.
- “Narrow the focus and broaden the market.” There were so many good points made by Tamsen Webster as we followed her red thread through the labyrinth of marketing.
- So many cool vendors at High Five! I snatched lots of bucks in The Kindness Container powered by Brand Fuel. Then, I Played It Forward by making my way through several boxes of Girl Scout cookies. I also loved Workfront who handed out slick tee shirts.
- I doff my hat to Nicholas Sailer who wrote a short story a day for a year to pump up his creativity. He wants us to re-wire our brains to put us in The Zone. And you can start by wearing glasses that turn the world upside down.
- I loved the High Five app. Call me a geek. Call me obsessed. I loved the way you could look up speakers, and connect with folks at the conference. It was like have my own mini network. Kudos to the coders!
What was my biggest take away? Value your weirdness. Keep thinking outside the box. Weird is good. And fun.
Keep an eye out for updates regarding next year’s High Five Conference 2019. It’s well worth the time and effort. See you next year!