Marketing strategies to increase diversity profile and increase diversity marketing

To succeed, businesses need to look past the obvious markers of diversity, and break through stereotypes to understand which messages will sway a group.

The 5 Stages of Testing Ideation

This month, Gegory Ng, CMO at Brooks Bell Inc., discussed the key steps toward achieving testing success. He outlined five stages to help us take our testing to the highest level for maximum benefit. Stage 1: Pre-testing and risk reduction These types of tests are often conducted to prove a point and are usually your […]

What Do Customers Want at Each Stage of the Customer Life Cycle?

  As you know, your customer life cycle (CLC) comprises key stages in your relationship with customers. Here are brief descriptions of where your prospects stand at each stage of the CLC, as well as a couple of suggestions for moving them on to the next. Your marketing tactics have to meet their needs at […]

February Event Recap: How to Be a Social Media B2B Rockstar

At the February Triangle AMA Luncheon, Kipp Bodnar & Jeff Cohen presented on, “How to Be a Social Media B2B Rockstar.” Their focus was on the myths and misconceptions regarding B2B social media, while offering key ideas to help people be successful in their day-to-day B2B marketing. Their passion for this subject was born several years […]

Facebook Camp Presentations

Triangle AMA has collected the presentations from all our presenters at the July 2011 Facebook Training Camp. [slideshare id=8654788&doc=thefutureoffacebook07212011-110721103111-phpapp01] [slideshare id=8780568&doc=facebookbootcamp2011-110805084957-phpapp01] [slideshare id=8780535&doc=facebookanalyticscovati-110805084445-phpapp01] [slideshare id=8780526&doc=amafacebookfinalfinal1-110805084249-phpapp01] [slideshare id=8655292&doc=creatingfacebookstrategy072111-110721113117-phpapp01] [slideshare id=8780603&doc=privacypresentation3-110805085642-phpapp02]

SMBs should be social – tips from The NOW Revolution

by Clair Fabrizio, Phonebooth.com At the May luncheon meeting, each attendee had the pleasure of hearing a presentation from Amber Naslund and Jay Baer about their book The NOW Revolution. The talk was filled with humor and entertainment; Jay even cracked on my coworker Chris Moody for having so many connections & friends. Amber & […]

August Turak Video January 2011 Meeting

On January 20th August Turak presented “Cutting Through the Noise: Turning Products and Services into Iconic Brands” at the Triangle Marketing Association luncheon in Raleigh, NC.

Marketing Analytics Tips with Avinash Kaushik

Jim Hazen of Capstrat interview Avinash Kaushik of Google about how marketing professionals can promote value of analytics to their organizations at Triangle AMA Analytics Training Camp, October 20, 2010. There are photos from the event on the Chapter Facebook Page as well. Other speakers’ presentations are avaiable on the Slideshare event page. Phil Buckley […]

Social Media Training Camp Recaps and Videos

The Triangle AMA Social Media Training Camp was a huge success and great event with over 70 marketing professionals attending.  Our speakers and panelists did a fantastic job with their presentations, content examples and Q&A sessions.  Listed below are some of the blog recap posts from attendees as well as links to speaker videos. Social […]

Photos from March CMO Panel