Speaker: Jenny Halasz, President at JLH Marketing. You can tweet her at @jennyhalasz.
Love a speaker that gets everyone to stand up so you don’t get the lunch sleepies (my term!)
Let’s start with a few assumptions…we’re all selling a product or service. All familiar with SEO. All have users best interest at heart. Let’s get started!
She started with a story. She went to the doctor and had to be on bed rest for the rest of the day. She figured she would rent a movie. Blockbuster store = closed. So she decided to hit up Red Box. In the waiting room, she went to Redbox.com and was so happy to find it was incredibly optimized for mobile. Reserved and paid for before she even got to the grocery store! It was a fantastic user experience.
Basic SEO Musts
- Must be seen
- Must be relevant
- Must motivate to click
Customers decide what your keywords are — not you!Everything is going personal! If you are logged into Google, you’ll get personal SEO results as well as the normal.
We read top to bottom and left to right. This creates an F shaped patter; most websites are designed this way on purpose!Bing found that, on average, people read 26% of the words on a page. We don’t consume web content the same way we read books. The average person also reads 8 words before they decide if they want to stay on your site or leave.
Make sure your site loads fast!
What is the value proposition? You have to motivate people to click.
Tell something about your brand that will make your customers DO something. Create that call to action.
You want your customers to know where do I click?
*Jenny hates the new fad of slides on homepage. It distracts and does not translate on mobile. If you have more than 3 options, your user is paralyzed.*
If you remember nothing else, remember ROI — reduce friction and unsupervised thought, have obvious motivation and create interaction.
Go home, look at your site and see what your customers are looking at. What are you asking them to do?