Our SIGs have a brand new look — meet AMA Triangle Link + Thinks. These groups go beyond special interests. They’re about new trends, connections and lively discussions. And this doesn’t stop at the meetings. We’ve seen the linking and thinking continue afterward with participants sharing best practices, challenges and more via email and over coffee. So what are you waiting for? Become a part of these communities now! It’s FREE for members and $20 for non-members.
Just one piece of advice from the AMA Triangle team — make the most of these communities by attending different Link + Thinks (it’s all marketing, after all) and be open to sharing and connecting.
Digital Marketing & Analytics
Join other results-oriented marketers at the Digital Marketing & Analytics Link + Think for an open discussion on how analytical thinking can inform the marketing process. With the evolution of click tracking and advancement in data collection methods, businesses are able to obtain more customer information than ever before. We’ll explore how analyzing this data correctly informs marketing strategies, letting businesses better acquire and retain customers.
Date / Location: Meets the fourth Thursday of every month from 6:00 PM to 7:00 PM at Method Savvy, located at 404 Hunt Street, Suite 500 in Durham, NC.
Higher Education Marketing & Communications
Marketing effectively to university stakeholders is a unique niche in the communications world. From students to faculty and staff to alumni to the off-campus community to the media, there are a lot of audiences. The need to be consistent in message yet understanding of the specific needs, interests and motivations of each creates a wide range of challenges. But there are opportunities too — we’ll discuss it all at the Higher Education Marketing Link + Think.
Date / Location: Meets the third Tuesday of each month from 8:00 AM to 9:00 AM. The location rotates from NC State to Duke, so please look at the each month’s individual event for location information.
Our healthcare market is changing in ways that can’t be predicted. Consumers have more power. The lines between the industry’s traditional players are being blurred. With change comes uncertainty. It’s difficult to stay on top of the most effective ways to communicate. At the Healthcare Marketing Link + Think, we will help each other make sense of the craziness by discussing the rapidly-changing best practices for communicating between and among each of the major players in the healthcare industry, including patients, providers, pharma and medical device companies.
Date / Location: Meets the first Friday of every month from 8:00 AM to 9:00 AM at Capstrat, located at 1201 Edwards Mill Road, Suite 400 in Raleigh, NC.
If you are between jobs, are under-employed or simply want to sharpen your personal branding and networking skills, come join us. The 1st Monday of the month we bring in a speaker to present a topic of interest to jobseekers or hold a round table discussion. From time to time, company hiring managers may be on hand to share opportunities. As our way of giving back to the Triangle marketing community, there is no fee to attend these sessions.
Date / Location: Meets the first Monday of every month from 12 PM to 1:30 PM at The Frontier (Fusion Room), located at 800 Park Offices Drive in RTP, NC.
Branding. It sounds simple enough…but what is it really, and how does it help drive marketing strategy? How have the big brands achieved greatness, and what can we learn from them? What hurdles do brand managers face, and what can go wrong? The Branding Link + Think focuses on all aspects of building and maintaining a great brand, from brand strategy and how corporate culture impacts branding, to building brand equity, implementing branding standards and more.
Date / Location: Meets the fourth Friday of each month from 8:00 AM to 9:00 AM at Hummingbird Creative Group, located at 160 NE Maynard Road, Suite 205 in Cary, NC.
Nonprofit & Small Business
It’s difficult for nonprofits and small businesses to relate to companies with hundreds of thousands – or even millions – in their marketing budgets. Join the Nonprofit & Small Business Link + Think to share ideas on guerrilla marketing, targeting a niche with a limited budget and more. It’s also a great chance to network with others who understand the unique challenges marketers with limited budgets face. As our way of giving back to the Triangle community, there is no fee to attend for employees of nonprofits.
Date / Location: Meets the fourth Wednesday of every month from 8:00 AM to 9:00 AM at Cherokee Gives Back, located at 111 East Hargett Street, Suite 300 in Raleigh, NC.
Integrated Marketing Strategy
Integrated marketing strategy stresses the importance of taking a unified and seamless approach to the consumer’s brand experience. An integrated marketing strategy is not an advertisement or media buy. It’s not a press release. It’s not social media. Rather, an integrated marketing approach blends all aspects of marketing communication to serve up a consistent message to your brand’s audience.
When done right, your integrated marketing strategy serves as a guide for accomplishing your primary business objectives — whether that be increasing lead flow, improving lead conversion, or growing brand awareness — so that you can align your team around tactics that will work in unison to move the needle on your most meaningful goals.
This Link + Think track is geared toward a senior-level audience and is ideal for marketing managers and leaders across all industries and organizational types (B2B, B2C, agencies and nonprofits). Sessions will build on one another throughout the year, resulting in a comprehensive course on integrated marketing to help you make a real impact.
Date / Location: Meets the second Friday of every month from 8:00 AM to 9:00 AM at CRISP, located at 1122 Oberlin Road in Raleigh, NC.