You need a job. Do others know? Are you findable? When they find you, will you be ready?
There is a lot that goes into a job search these days. It’s not just looking something up on a job board, applying and getting hired. Was it ever like that? I don’t know. I wasn’t around looking for a job back then. Now, with the internet’s capabilities, and all the competition of a recovering economy, you have to set yourself apart. You have to show your best self to the world. And you have to do it with flair. Ok, so where do you start?
Well, the first thing to getting a job offer is to not keep it a secret that you’re looking for a job. I have a friend who told me that he had a personal connection that was surprised to find out he was looking for a job—even though he’d been looking for months. When my friend put that out in the open, his connection hooked him up with leads. Make sure people know you’re on the market. They can’t help you if they don’t know. If you have a blog, talk about it. Put a tab on your site that houses your resume, and put what kind of job you’re looking for in your bio. Mention it on Twitter and LinkedIn. Don’t be shy. You need a job.
That’s the easy part. You still have work to do. Thing is, if people know you’re looking for a job, you’ve got to be ready to showcase your abilities. You’re not going to carry your resume around in a portfolio to pass it out at every opportunity, so what are you going to do? You’re going to get a business card that has the URL of your site on it. You’re going to have a site. This will serve as your online resume and portfolio. This should be done before you go out and start meeting people.
Optimize Your Site
Learn about SEO and use it. This will help you rank better in search results on topics you know, especially if you are writing a blog on it.
Put a short bio with a picture on the sidebar so that it’s visible on all pages. Make sure this tells people not only that you’re looking for a job, but what type of job you want. Then put a more substantial bio on an ‘About me’ page where you describe where you came from, what your passions are and where you’d like to go. This can be similar to the summary on your LinkedIn profile. Make sure you use keywords.
Your site is where your genius will shine through once people have connected with you. Therefore, it should reflect you. Hire a designer. Include a picture. Add a video. Showcase your work. Highlight community involvement or life passions. The more they know about you, the more connected they feel, and the more they’ll remember you when they hear of a job opportunity. (This should go without saying, but I’ll say it anyway: Keep it professional. They don’t need to know everything about you.)
Make sure you put the URL everywhere (LinkedIn, Twitter, your business card). You put a lot of work into this thing. People should be able to find it with ease.
There’s a lot more that goes into this, so stay tuned for next month’s post on using LinkedIn in your search.