October Webinar: In Defense of Lead Generation
Marketers are under increasing pressure to speed time to value for their campaigns and programs and decrease the cost of customer acquisition. We are asked to figure out how to reach the nirvana of the project management triangle: a marketing program that is good, fast, and cheap.
We all know how difficult it is to have and maintain mindshare with your current and prospective customers and how crowded the marketplace is. And almost all of us are facing budget cuts or constraints. Not to mention, we needed to show success, like, yesterday.
So, how? With lead generation. Lead generation programs are not new to marketing, and we won’t be talking about new tactics and ideas. In this 45-minute webinar, we’re going to talk about how to align your cost model to your marketing model using lead generation programs and how to make good, fast, and cheap possible.
Objectives + Takeaways
By attending this webinar, you will learn:
- How to define what things you can control and influence, and what things you cannot control or influence
- How to quantify the value of your lead generation programs
- How to shift to a defensible model to show the cost of customer acquisition
Featured Speaker: Sarah Riley — Growth Hacker, Fidelity Labs
Sarah Riley is a Growth Hacker at Fidelity Labs, where she leads Go to Market efforts for internal startups. For the past 14 years, Sarah has been helping brands connect their products and services to customers across various industries and business models. You can find Sarah on LinkedIn and Twitter.
Fidelity Labs incubates internal startups—made up of product managers, designers, developers and marketers—that are tasked with creating new business that drive growth and deliver on Fidelity’s mission to inspire better futures and deliver better outcomes for the customers and businesses we serve. Our teams’ passion combined with human-centered design and agile methodologies are responsible for driving industry transformation and customer impact at scale. See what we’re up to at www.FidelityLabs.com
PLEASE NOTE: Webinar registrants will be sent the webinar URL separately via Zoom 1 day before the event date.
This month’s AMA Triangle webinar is a proud participant in the American Marketing Association’s Marketing Week! And, as part of Marketing Week, webinar attendees will be entered for a chance to win a code for a FREE AMA Professional Certified Marketer® Exam!* Find out more about the events of Marketing Week here.
Currently maintaining your AMA PCM® certification? Good news! This Webinar counts for one (1) PCM® Continuing Education Unit.
*Code for free AMA PCM® exam expires on and must be redeemed by October 19, 2019. Code for free AMA PCM® exam may be used for any of the following four exams: Marketing Management, Digital Marketing, Content Marketing, or Sales Management.
October 8, 2019 - October 8, 2019
12:00 pm - 1:00 pm
Online: This is a Webinar event
PLEASE NOTE: A link to the webinar will be sent to all registrants separately via Zoom.us 2-3 days before the webinar event.
AMA Triangle Members: Complimentary
AMA Triangle / Collegiate Student Members: Complimentary
Non-Member Guests: $20
Student Guests: $15