Webinar: What Did Google Do? Tips and Tricks for the New Google Marketing Platform.
Sponsored by ASPE, Inc.
As most marketers know, Google changes the way their search engine optimization, advertising and analysis functions and displays on a daily basis. However, not so long ago, they completely revamped their entire marketing platform.
The Google Marketing Platform is now an all-inclusive platform including Ads, Analytics, Data Studio, Optimize, Tag Manager and Surveys. This webinar provides an overview of how each of these tools overlap and work with one another for optimal performance. Included in this webinar are also best practices as well as tips and tricks for how to more efficiently utilize all aspects of the Google Marketing Platform.
Added bonus: Learn what you need to do in order to earn or update your Google certifications.
Objectives + Takeaways
By attending this webinar, you will learn how to:
- Understand how each tool relies on one another
- Apply best practices across each tool
- Harness the power of KPIs
- Interpret website visitor behavior via Ads, GTM, and Optimize
- Take action related to visitor behavior
Featured Speaker: Rob Sanders — Founder, RSO Consulting
Rob Sanders is a digital marketing veteran with more than 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting and a lead instructor for ASPE’s digital marketing curriculum, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and web analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob teaches digital marketing and analytics classes throughout the U.S. and abroad.
Cost: Free to AMA members and Guests
May 30, 2019 - May 30, 2019
12:00 pm - 2:00 pm