February Webinar: Content Creation No Matter the Resources
A disciplined content creation approach is difficult for every company. Only the largest companies with dedicated departments appear to be able to develop a content engine that produces enough content to make a difference. Eric Webb developed a process and infrastructure while at a large company and has since deconstructed that process and engine so almost any company, no matter the amount of resources available can develop a Content Marketing Strategy, an infrastructure, and a process that will have them creating content in a consistent and deliberate fashion.
Objectives + Takeaways
By attending this webinar, you will learn:
- The importance of a strategy around content
- Tools and process hacks that lead to consistent content creation
- The importance of measurement and reporting
Featured Speaker: Eric Webb — Owner, AlphaGraphics Cary | North Raleigh
Eric Webb has over 25 years of experience in marketing across various industries, including three startups (Mypoints.com, CultureWorx, SavviShopping), and over 10 years in Professional Services Marketing with McGladrey (now RSM US). It’s at RSM US that he developed a way to produce a large amount of content, as well as the processes and infrastructure to make it happen. Upon his departure from the firm the company was producing well over 200 pieces of content, and syndicating that content outside the website to drive thousands of leads to fill forms.
He has a passion for marketing ROI and creating innovative solutions to difficult problems. Eric has been recognized and asked to speak on process and project management across large organizations, marketing automation, online marketing, content marketing, and social media.
Experienced in both B2B and B2C marketing, Eric purchased the AlphaGraphics Cary | North Raleigh Printing and Marketing Services company in June of 2017 and is helping clients such as EPIC Games, Duke, and other firms improve their communications and expand their content marketing strategies to drive branding and leads.
Eric has a Bachelor’s of Science in Advertising from the University of Texas at Austin and a Masters in Marketing Communications from Roosevelt University Chicago.
PLEASE NOTE: Webinar registrants will be sent the webinar URL separately via join.me 3-5 days before the event date.
February 22, 2019 - February 22, 2019
12:00 pm - 1:30 pm
Online: This is a Webinar event
PLEASE NOTE: A link to the webinar will be sent to all registrants separately via join.me 3-5 days before the webinar event.
AMA Triangle Members: Complimentary