September Webinar: Scrum for [Influential] Marketing Teams
Many marketing teams today are using hybrid agile methodologies to enable their teams to produce higher quality outputs at a meaningful pace. The advantage of working in sprints, iterative prioritization of effort, and the idea of all-hands-on-deck teaming can be transformative.
At Fidelity Labs, our product development process is built on agile, and our development teams often work in scrum. Our marketing team was considered as part of the extended team, until one project decided to experiment with scrum for marketing — and it changed the way we view marketing successes.
Learn from our wins and our mistakes in taking the scrum journey in this 45-minute webinar. We’ll talk about the linear journey, the lessons we learned along the way, and how to use scrum to help quantify your output.
Objectives + Takeaways
By attending this webinar, you will learn:
- How to crawl, walk, run with scrum for marketing
- How to quantify marketing output
- Lessons learned from 3 months of mistakes
Featured Speaker: Sarah Riley — Growth Hacker, Fidelity Labs
Sarah Riley is a Growth Hacker at Fidelity Labs, where she leads Go to Market efforts for internal startups. For the past 14 years, Sarah has been helping brands connect their products and services to customers across various industries and business models. You can find Sarah on LinkedIn and Twitter.
Fidelity Labs incubates internal startups—made up of product managers, designers, developers and marketers—that are tasked with creating new business that drive growth and deliver on Fidelity’s mission to inspire better futures and deliver better outcomes for the customers and businesses we serve. Our teams’ passion combined with human-centered design and agile methodologies are responsible for driving industry transformation and customer impact at scale. See what we’re up to at www.FidelityLabs.com
PLEASE NOTE: Webinar registrants will be sent the webinar URL separately via zoom 1 day before the event date.
September 10, 2019 - September 10, 2019
12:00 pm - 1:00 pm
Online: This is a Webinar event
PLEASE NOTE: A link to the webinar will be sent to all registrants separately via zoom.us 3-5 days before the webinar event.
AMA Triangle Members: Complimentary
AMA Triangle Student / Collegiate Members: Complimentary
Non-Member Guests: $20
Student Guests: $15