Signature Speaker Series: Brand = Experience to the Power of Story
Join us as we kick off AMA Triangle’s new Signature Speaker Series for the 2019-2020 Chapter year! We’ll start with a cocktail and heavy hors d’oeuvre networking mixer followed by a talk featuring the CEO of the American Marketing Association!
End your Addiction to Storytelling: Building Brands through Experience Design
Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.
Objectives + Takeaways
By attending this Signature Speaker Series event, you will:
- Understand how and why today’s forces require new and different approaches to marketing and brand building.
- Learn the single most important decision an enterprise makes as well as principles and other hierarchies for decision-making
- Learn to reimagine historically used frameworks such as the 4Ps as well what constitutes the ideal brand in the 21st century
- Learn how to become “insight-prone” and how storytelling figures into brand-building and supporting a coherent experience design.
The deadline for Early-Bird Registration pricing has been extended! Register by 8/5/2019, 11:59 PM ET for early-bird pricing.
Russ Klein: Chief Executive Officer — American Marketing Association
Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr. Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group. He has held leadership positions with Leo Burnett and FC&B advertising agencies.
Klein’s impact on business performance as a CMO is unrivaled; being the only CMO to lead marketing for three major LBO-IPO consumer product deals that have garnered returns to shareholders of 447%, 442%, and >3000%; each shattering records at the time for growth and shareholder return, over the course of his career.
As CEO for the American Marketing Association, Russ is charged with the historic transformation of the AMA to become the essential community for marketers.
Thanks to Our Sponsor
The August Signature Speaker Series is sponsored by
August 15, 2019 - August 15, 2019
4:00 pm - 6:00 pm
Brier Creek Country Club
(ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617
Early-Bird Pricing (ends 8/5/2019):
AMA Triangle Members: $30
Non-Member Guests: $45
AMA Triangle / Collegiate Student Members: $10
Student Guests: $20
Regular Pricing (8/6/2019 - 8/14/2019):
AMA Triangle Members: $40
Non-Member Guests: $55
AMA Triangle / Collegiate Student Members: $20
Student Guests: $30
On-Site Registration (day of event):
AMA Triangle Members: $45
Non-Member Guests: $60
AMA Triangle / Collegiate Student Members: $25
Student Guests: $35