Permanently put an end to “spammy” digital marketing and social media strategies
Learn how to develop long-term audience relationships through content marketing
Lost amidst today’s swell of content marketing, mobile app development, and social media mayhem is a simple fact: there’s more competition for consumer attention than ever before. As a result, “build it and they will come” is not a marketing strategy; it’s a recipe for disaster.
Smart developers and marketers aren’t leaving their success to chance. Instead, they’re building proprietary audiences across email, mobile, social, and other web-based channels to generate “attention on demand.” In doing so, they’re reducing their dependence on paid media and turning audiences into assets for their companies.
In this entertaining and informative session, Jeffrey K. Rohrs, VP of Marketing Insights at ExactTarget, a salesforce.com company, will share insights from his new book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS.
Attendees will emerge with:
- A clear understanding of the principles of Proprietary Audience Development
- Market with the Red Velvet Touch – Serve, Honor, Deliver, Surprise & Delight
- A leg up on the competition who remain wholly dependent on renting audiences from others
Jeffrey K. Rohrs is a pied piper of marketing sensibilities. In his role as Vice President of Marketing Insights for ExactTarget, a salesforce.com company, he speaks around the globe on digital marketing topics while also leading ExactTarget’s content marketing, research, social media, and thought-leadership teams. Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.
December 19, 2013 - December 19, 2013
12:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU) 9400 Club Hill Drive Raleigh, North Carolina 27617