October Luncheon – The Case for More Bad Ideas
Having a system for creativity is overlooked at many agencies and brands because it’s expected to be a given. That the people we hire are the creative process. Buying more whiteboards or just planning more brainstorms rarely does much to increase the creative ideas you’re able to generate, as an individual or company.
Jason Keath, founder and CEO of Social Fresh, flips standard creative thinking on its head as he makes the case for more bad ideas. Jason has worked with some of the largest companies in the world to train their digital marketing teams and design a better creative process. Learning how to define and encourage bad ideas across your organization will make your business more innovative and more successful. Innovative companies see an increase in sales, talent retention, and productivity. But it requires a commitment and refocus on creative culture. Do you have what it takes to invest in more bad ideas?
Practical, powerful and entertaining. Don’t miss out on these great takeaways!
- How and why bad ideas improve your creative process.
- How to incorporate more bad ideas into your personal or corporate creative culture.
- How to apply the more bad ideas creative approach to a group or organization.
Jason Keath, CEO, Social Fresh
Jason Keath is a refreshing voice on creative culture and digital trends. He is a keynote speaker, writer, artist and entrepreneur.
Jason is the founder and CEO of Social Fresh Conference, the leading social media and digital marketing conference for major brands and agencies. More than 250 of the Fortune 500 have attended Jason’s training sessions, workshops and presentations.
Rooted firmly in the creative arts, Jason brings an innovative approach to marketing and corporate culture. With a BFA in Fine Arts from the University of North Carolina, Charlotte, he focuses on how creative thinking can drive businesses forward, enhance marketing, as well as improve employee satisfaction and productivity.
He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Follow him on Twitter @jasonkeath.
October 26, 2017 - October 26, 2017
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, North Carolina 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55