October Luncheon: Seven Concepts from 200 Marketing and Sales Books Every Modern Marketer Needs To Know
It’s no secret that marketing has changed more in the past few years than in a generation, largely due to the technology that allows people to do most of their own purchase research and ignore unwanted marketing messages and sales people.
This has made it difficult for marketers, their sales counterparts, and their organizations to keep up with how to have the most impact in this age of digital disruption and highly informed consumers.
In this talk, the host of The Marketing Book Podcast will share the most important concepts from the first 200 books featured on the podcast to help marketers understand the concepts that really matter to the success of their organizations (and careers).
Objectives + Takeaways
By attending this luncheon, you will learn:
- Why marketers have an image problem, and what to do about it.
- The evolving skills that marketers need to master in order to remain successful (and well paid).
- Why a deep understanding of your customers is key to marketing success — and how to do it.
Featured Speaker: Douglas Burdett — Principal and Founder, ARTILLERY
He is also the host of The Marketing Book Podcast, a weekly interview with bestselling authors of marketing and sales books to help listeners keep up with the smartest thinking in the quickly changing field of modern marketing and sales.
LinkedIn has named The Marketing Book Podcast as one of “10 Podcasts That Will Make You a Better Marketer.”
On November 9, 2018 the podcast will publish its 200th episode. And he’s read every single book that has been featured on the show (and a few extras).
Prior to starting his own firm, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising.
Before starting his business career, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA.
In lieu of a mid-life crisis, Douglas started performing stand up comedy. He’s all better now, thanks.
October 18, 2018 - October 18, 2018
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55