Marketing Automation Link + Think
Creating Belief: A Full Funnel Messaging Framework
Marketing automation allows for segmented messaging across multiple channels throughout the prospect lifecycle. Many companies choose vertical, features, or benefits-driven messaging in their automated messages and then adjust for the buyer’s stage in the sales process. What if there was a framework that could unify messaging throughout the funnel and across multiple channels? Come meet Robert Wilburn, Director of Marketing at ArchiveSocial to learn how creating belief can create a new type of user journey with your brand.
Robert is the Director of Marketing at ArchiveSocial, currently ranked 157 on the SaaS 1000 list of fasted growing SaaS companies. Prior to this, he helped grow a number of businesses, acting as the Senior Director of Marketing for LexisNexis BLSS enterprise products, The Director of Marketing at Relias Learning, and the head of international development for MahattanPrep. Once upon a time, he co-founded and led a computer vision start-up on Sand Hill Road with a couple of PhD’s from Stanford, raised some money, and two years later was selling the office supplies on eBay (in other words, he appreciates the challenges of starting a company!).
Join us at Oracle + Bronto’s innovative space on the beautiful American Tobacco Campus to link and think with other revenue marketing professionals from 6:00 PM to 7:00 PM at Oracle + Bronto, located at 324 Blackwell Street, Suite 410 in Durham, NC.
November 14, 2017 - November 14, 2017
6:00 pm - 7:00 pm
Oracle + Bronto
324 Blackwell Street, Suite 410
Durham, North Carolina 27701
*The visitor entrance for Oracle + Bronto is on Julian Carr Street at Bay 5 of the American Tobacco Campus (ATC) — directly across from University Ford/Kia. Visitors may park in the designated Bronto spaces or the ATC South Parking Deck. Using Google Maps is best using the Blackwell Street address above. It will lead you to the right place on Julian Carr Street. https://goo.gl/maps/4x3RPAEYHux
Free for members and $20 for non-members