March Luncheon – What’s the Deal With Location Based Marketing?
Foursquare’s location data is off the charts, and even Snap acquired Placed to build out its location-based marketing. Why is location data such a hot topic? How can marketers creatively use location data to improve mobile and people-based marketing campaigns? Brian Handly, founder & CEO of Reveal Mobile, will dive into new research and use cases on location-based marketing, and how marketers can translate real-time location data into actionable insights.
Objectives + Takeaways
As a result of this keynote session, you will walk away with actionable takeaways:
1. Understand how location data can improve campaign effectiveness and better demonstrate attribution.
2. Learn how and where location data is sourced, and how accurate these data sets are today.
3. Leverage the right tools to build more accurate location-based audiences and retargeting campaigns.
Featured Speaker: Brian Handly
Brian Handly is an experienced advisor, investor and entrepreneur, with a history of success in mobile marketing and the computer software industry. Formerly GM of Publisher Solutions at Microsoft, Brian founded and sold Accipiter to Atlas (acq: MSFT for $6.1B). Currently, Brian is CEO of Reveal Mobile, a mobile intelligence firm that builds location-based audiences from trillions of data signals. Brian has more than 20 years of technical, operational and executive management experience, including 17 years in advertising technology. He is also an active angel investor and advisor to several technology companies, currently serving as an Operating Partner for Frontier Capital.
March 15, 2018 - March 15, 2018
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, North Carolina 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55