UPS Shares “Logistics” of Brand Management
Don’t miss the opportunity to hear from this national brand
At the October 17th luncheon discover how UPS continues to grow its brand during a period of transformation, while staying true to its heritage and committed to its customers.
Jessica Cobbs, Global Brand Director will share how UPS leverages its brand to navigate change, guide behavior and adapt its business for the future.
Gain insights from this national brand on how any brand manager can:
- Leverage and build brand equity
- Support global growth through your brand
- Improve internal and external engagement of your brand
Jessica Cobbs is the Global Brand Director for UPS, overseeing the brand strategy department of a $54 billion company. Responsibilities include brand strategy, brand management, creative services and mergers and acquisitions to drive global growth.
Previous to UPS Jessica Cobbs was responsible for Global Brand Development for a Merck and sanofi-aventis joint venture. Her responsibilities included global brand management processes, specifically strategy, planning and brand development to increase global revenue and brand equity. She directed and oversaw all of the global brand management activities for animal health pharmaceutical brands including Frontline, the #1 brand in animal health. Jessica has an MBA in international business and a Masters in Project Management. Jessica also teaches marketing courses at Keller Graduate School and Southern New Hampshire University.
October 17, 2013 - October 17, 2013
11:30 am - 1:00 pm
Brier Creek Country Club
9400 Club Hill Drive
Raleigh, NC 27617