AMA Triangle’s 2019 Signature Event: Lessons From Leadership – The Role of the CMO
Our most popular program of the year is back! Join us the evening of Thursday, May 16 for a cocktail and heavy hors d’oeuvre mixer followed by a panel featuring the following marketing rockstars:
- Yogi Jashnani: Senior Vice President, Marketing, Insights & Analytics at Advance Auto Parts
- Katy Jones: Chief Marketing and Strategy Officer at FoodLogiQ
- Kim Kitchings: Senior Vice President, Consumer Marketing at Cotton Incorporated
- Betty Noonan: Executive Consultant for women-owned businesses
Donald Thompson (CEO, Walk West) will moderate our elite panel, and share his insights as well the results of The CMO Survey. And, with leaders from various marketing sectors, we’ll learn how leading companies across industries plan to stay ahead of the curve and their competition. Our panel will share insights into important trends, the future of marketing, how they measure ROI, and what new strategies they’re using to connect with ever-changing audiences — despite challenges with resources. They’ll also talk about how they got their seat at the leadership table and what it takes to be a leader.
By attending Lessons From Leadership, you will learn:
- Tactical and strategic tips from local marketing leaders in different sectors
- Real-world stories from top-level executives
- Professional and personal advice for those moving up the corporate ladder
- Leadership lessons from the best of the best
Lessons From Leadership Featured Panelists:
Yogi Jashnani: Senior Vice President, Marketing, Insights & Analytics — Advance Auto Parts
Yogi joined Advance Auto Parts in June 2017 as Senior Vice President, Marketing, Insights and Analytics. He joined Advance from Capital One Financial Services where he worked since 2006. In his most recent role at Capital One, Yogi was responsible for Digital Marketing to Capital One’s consumer and small business credit card divisions, with a focus on lead generation, direct marketing and acquisitions. During his time with Capital One, Yogi specialized in business strategy development and pushed industry boundaries to establish best-in-class practices in areas like customer-focused design, marketing technology, machine learning and agile methodology.
Yogi earned his bachelor’s degree from the University of Mumbai and two master’s degrees from the University of Wisconsin at Madison.
Katy Jones: Chief Marketing and Strategy Officer — FoodLogiQ
Since joining FoodLogiQ in 2015, Katy has served as a thought leader within the food industry, providing insight and education on the importance of supplier management and traceability across the food supply chain. She has held various leadership roles with increasing levels of responsibility at FoodLogiQ, including Vice President of Marketing, Chief Marketing Officer, and most recently, Chief Marketing and Strategy Officer. In this position, Katy oversees all aspects of marketing and creates, communicates, executes, and sustains the strategic initiatives of the company’s cloud-based supplier transparency and traceability solution called FoodLogiQ Connect. Under Katy’s leadership, FoodLogiQ has consistently earned recognition and awards for innovation, performance and investor funding.
Katy holds a bachelor’s degree in journalism and mass communication from the University of North Carolina at Chapel Hill and a master’s degree in data marketing communications from West Virginia University. In addition to her membership in the Chief Marketing Officer Club, she is a 2017 recipient of the Triangle Business Journal C-Suite Award.
Kim Kitchings: Senior Vice President, Consumer Marketing — Cotton Incorporated
Kim oversees Cotton Incorporated’s digital marketing, social media, television, strategic partnerships, and global market communications that convey cotton’s messages to various constituents with the intent of motivating consumers and the trade to buy items made of cotton.
Kim received a Bachelor of Arts in Business from North Carolina State University and a Masters in Business Administration from Meredith College.
Betty Noonan: Executive Consultant for women-owned businesses
Betty is a Chief Marketing Officer with General Management experience and is known for her work in leading transformation for business, brand, and the marketing and advertising shift to digital. She has led the Marketing function for both Consumer and B2B Fortune 500 companies and most recently was a key member of the executive team who led the disruption in the $50b global Lighting industry and was tapped by the board of directors for a P&L leadership role to turn around the $250m Consumer Lighting business.
A versatile leader with a passion for taking on big challenges, she has been successful in both startups and large global businesses. She is unique in her experience spanning both B2B and B2C as well as Direct to Consumer businesses, as well as the track record of applying her skills across multiple industries. An expert in building brands and leading marketing transformation, she is valued not only for her business skills but recognized for her outstanding direct but collaborative leadership style.
She holds a Master of Business Administration degree from Rochester Institute of Technology, Saunders School of Business and has completed executive education programs with Wharton School of Business, Syracuse University, and Georgetown University. She is quoted in national publications, such as Forbes and USA Today and speaks at conferences around the country about succeeding as an executive in technology companies, transforming brands and markets, combining CMO and GM roles, and building the next generation of CMOs.
Betty is passionate about building empowered teams and mentoring women in and out of business. She is an avid soccer fan and coach as well as a dedicated hot yogi.
Donald Thompson: CEO — Walk West
With two decades of experience growing and leading firms, Donald Thompson is a thought leader on goal achievement, influencing company culture, and driving exponential growth. Donald shares actionable insights and strategies across key functions of business strategy, entrepreneurship, leadership development, selling ideas to c-suite, and diversity and inclusion in the workplace.
Donald is currently CEO of Walk West, a digital marketing firm recently recognized by Inc. as the fastest growing agency in North Carolina for 2018. In addition, Donald serves on boards for several organizations in the fields of technology, marketing, sports, and entertainment. As an entrepreneur, Donald has led companies which have attained successful exits with strong returns for shareholders and employees.
Donald is appointed to the NC Board of Science, Technology and Innovation, is an emeritus member of the strategic advisory board for NCSU‘s Computer Science Department, and serves as a mentor for Google for Entrepreneurs Exchange. He has written for multiple publications including Entrepeneur.com and CNBC.com. To learn more, visit donaldthompson.com.
Thanks to Our Sponsors
May 16, 2019 - May 16, 2019
6:00 pm - 8:30 pm
Brier Creek Country Club
(ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617
Early Bird Member pricing: $45
Regular Member pricing: $55
Early Bird Guest pricing: $60
Regular Guest pricing: $70
Student pricing: $30