Learn How to Successfully Market to the “Enigma Generation”
The largest and most influential generation of consumers ever, Millennials are no longer an unreachable audience.
While some brands as well as marketers fear the unknown with this “enigma generation,” the real winners are the marketers who embrace and engage with today’s Millennials. Jeff Fromm, EVP at Barkley advertising agency and co-author of a best-selling new book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever” shares new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.
Jeff will cover:
- The major trends that you must follow – adventure, travel, peer affirmation, technology, food and beverage
- New marketing strategies that win with this audience
- Brands that are winning and losing and narrative about why
- Examples of best practices you can apply to your business
Jeff Fromm is the Executive Vice President at ad agency Barkley & Co-Author of “Marketing to Millennials: Reach the Largest & Most Influential Generation of Consumers Ever.” In addition to his marketing degree from The Wharton School at the University of Pennsylvania, Jeff has more than 25 years of brand marketing and innovation experience for Hallmark, KC Masterpiece BBQ Sauce, Build-A-Bear Workshop and other brands. On behalf of Barkley, he spearheaded the Millennials research partnership with the Boston Consulting Group and Service Management Group. Jeff is the Founder of ShareLikeBuy, a Millennial Insights & Consumer Trends Conference (sharelikebuy.com), contributor to Forbes, Ad Age & other publications, co-author of numerous consumer trends reports including “Millennials as New Parents: The Rise of a New American Pragmatism” and editor of a blog,
May 15, 2014 - May 15, 2014
11:30 am - 1:00 pm
Brier Creek Country Club
9400 Club Hill Drive
Raleigh, NC 27617