How do you capture the “value” in your B2B value proposition?
Learn the questions to ask to become indispensable to customers and drive more value for your company
All too often, companies spend too much time talking about their capabilities, products, and services, and not enough time listening to the needs of their customers. Come learn how to get THE most valuable customer insight by answering the question: “Do your customers make more money doing business with you versus doing business with your competitors?”
Join us as Keith Pigues (@dkeithpigues), co-author of Winning with Customers: A Playbook for B2B, as he discusses
• Why a focus on your customers’ profitability is the key to your company’s growth and profitability
• The differential value customers receive from your company’s value proposition
• How to identify the most valuable opportunities to improve your customers’ business and make more profits for your business in return
Keith spent more than 20 years as a marketing professional and corporate leader, serving as Chief Marketing Officer for four businesses including Honeywell International’s Automotive Sector, RR Donnelley, CEMEX U.S. Operations and Ply Gem Industries. He is recognized as a brand builder, strategic and transformational marketer, and corporate leader. Black Enterprise Magazine recognized him as one of the top executives in Marketing and Advertising in 2011. He is co-author of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons 2010). His forthcoming book, Get More Out of Work and Life: Experiencing More Fulfillment Than You Ever Thought Possible, is scheduled for publication in 2014.
January 16, 2014 - January 16, 2014
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU) 9400 Club Hill Drive Raleigh, North Carolina 27617