CANCELED DUE TO INCLEMENT WEATHER: January Luncheon – 5 Core Principles to Successful Account-Based Marketing
“Narf!…What are we going to do today Brain?”
“The same thing we do every night Pinky…try to take over the world!!!”
Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain — and ultimately ended in failure? For many marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world. But within the last two years, new tools have emerged that can truly handle the discipline and rigor required for account targeting strategies without creating an unmanageable burden for marketing and sales.
During this luncheon, we’ll unpack five components supported by sophisticated marketing automation solutions that will accelerate and enhance your ABM implementation strategy.
Objectives + Takeaways
As a result of this keynote session, you will walk away with actionable takeaways:
1. Core Components for Defining an ABM Strategy
2. Considerations for Defining ABM Segmentation
3. Methods for Improving the Sales-Marketing Bridge
4. Supporting ABM with Follow-up Strategies & Plays
5. Reporting on ABM Results
Featured Speaker: Patrick Groover
From Atlanta, GA, Patrick Groover is a Sr. Solutions Consultant for Marketo and has a background in implementing B2B marketing strategies. As graduate of the University of Florida (Go Gators!), Patrick has an MBA in Marketing and has worked for companies in many different industries, including technology, data sciences and manufacturing. Patrick has implemented numerous account-based marketing (ABM) programs and is familiar with the day-to-day challenges delivering on ABM objectives with and without technology. Each year, he works with hundreds of companies to refine their ABM strategies by identifying the right tools and supporting programs. Beyond marketing and business, Patrick is an active outdoorsman that enjoys kayaking, hiking, snowboarding and travel.
January 18, 2018 - January 18, 2018
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, North Carolina 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55
CANCELED DUE TO INCLEMENT WEATHER