January Luncheon: Confessions of a Content Whisperer – Cracking the Code to Extracting Data from Your Technical Team
Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, marketers sometimes find themselves having to rely on our internal team for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from an internal team…until now. This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this session is for you. This session equips marketers with tools to get content from their technical team that help complete proposals, project data sheets, blogs, case studies, papers and all other content marketing pieces.
We’ll discuss how to gain leadership buy-in, working with specific internal personas and five methods marketers can use to extract quality content from their team. In a world of continuous deliverables, marketers really don’t have time to beg for content and they shouldn’t have to.
Objectives + Takeaways
By attending this luncheon, you will learn:
- How to identify what your team needs to know before contributing content.
- How to identify five Subject-Matter Expert (SME) personas and their motivations.
- Five methods to extract content from your technical team.
Featured Speaker: Danielle Gray, MBA — Owner, DG Marketing Company
Known for her reliability and humor, Danielle Gray is a Content Marketing Strategist with over seven years of industry experience composing proposals, writing content, running email campaigns, and generating leads online. Along with developing proposals, she helped her former design-build firm grow website visits by 88% and contributed over $150 million in revenue from leads generated from the website in just three years. Now, Danielle is the owner of DG Marketing Company, a professional services marketing firm committed to contributing and creating genuine, humanized marketing that listens and solves instead of tells and sells. She also speaks around the country about content generation, the importance of digital marketing and social media specifically relating to the AEC industry.
Danielle is a former Division I Basketball Player at Jacksonville University in Jacksonville, Florida and holds both a Bachelor’s in Marketing and MBA from the institution. She now resides and runs her company in Atlanta, Georgia.
January 17, 2019 - January 17, 2019
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, NC 27617
Early Bird Member pricing: $30
Regular Member pricing: $40
Early Bird Guest pricing: $45
Regular Guest pricing: $55