March Luncheon: What You Can Learn From Lady Gaga’s Meat Dress
What Is Your Customer Loyalty Strategy?
Learn loyalty lessons from Lady Gaga’s marketing strategy
Whether or not you’re a fan of her catchy tunes or crazy outfits, Lady Gaga takes center stage with her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. In our March luncheon, you will learn how focusing on word-of-mouth marketing and emotional connections can apply to your business strategies.
Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success in an engaging and interactive presentation based on the research from her book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.
B2B and B2C Takeaways:
- Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
- Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
- Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.
You’ll feel inspired to lead with values, create conversations to get people talking, and build your own superfan base just like Lady Gaga, but without the meat dress!
About the Speaker:
Jackie Huba, Author, Speaker & Customer Loyalty Expert
Jackie Huba is the author of three books on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A TEDx speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas. You can follow her on Twitter @jackiehuba.
March 16, 2017 - March 16, 2017
11:30 am - 1:00 pm
Brier Creek Country Club (ONLY 10 Min. from RDU)
9400 Club Hill Drive
Raleigh, North Carolina 27617
Early bird Member pricing: $25
Regular Member pricing: $35
Early bird Guest pricing: $40
Regular Guest pricing: $50