The HUMAN Brand: Building Customer Loyalty in the Digital Age – Monthly Luncheon
What are the keys to Panera, Starbucks and Hershey’s customer loyalty?
As customers, we engage with and become loyal to companies and brands in precisely the same way we do with other humans – on the basis of their warmth and competence. This deceptively simple but important finding by Fortune 500 business executive Chris Malone and renowned social psychologist Dr. Susan Fiske at Princeton University, has enormous implications.
Widely accepted business practices are completely at odds with our natural triggers of engagement, trust and loyalty. Once exposed to these insights, attendees will be inspired to challenge conventional wisdom and change the way they manage, market and sell their products and services.
• Why the keys to building lasting customer loyalty in the Digital Age is so strongly tied our distant past
• Case examples of how Domino’s, Panera, Starbucks and Hershey are building loyalty through warmth and competence
• Three imperatives for achieving sustained customer loyalty and profitable growth
You have the chance to win a private VIP lunch with the keynote speaker, Chris Malone!*
*Buy your luncheon ticket by 11:59pm on Friday, August 29, 2014. We’ll randomly select a ticketholder and notify them beforehand. Lunch is scheduled for 11:15am on Thursday, September 18, 2014 at Brier Creek Country Club and is subject to speaker availability. AMA may use your name and likeness for publicity purposes.
About the Speaker:
Chris is an award-winning author, keynote speaker and consultant who helps clients achieve sustained business growth and performance. As Managing Partner of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to startups and non-profits.
Previously, he was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including Procter & Gamble, the National Basketball Association, and The Coca-Cola Company. When time permits, Chris enjoys surfing and playing basketball. He lives in the Philadelphia area with his wife and three sons.
September 18, 2014 - September 18, 2014
11:30 am - 1:00 pm
Brier Creek Country Club
9400 Club Hill Drive
Raleigh, NC 27617